TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


car busines

marketing

5 nuts and bolts of successful dealership marketing campaigns

- November 17, 2022
For years, YouTube, TikTok, and online social media, in general, have educated consumers on how to spot good marketing. But unfortunately, it's also made some jaded, picky, hesitant, and elusive...
oil change tires

Goodbye to the oil change

- September 22, 2022
Tires are one of the major keys to customer retention. It has taken a decade or more, but most dealers now realize this is true. But what if I told...

How will EVs affect your service department?

- August 2, 2022
As dealers grapple with the impact that electric vehicles will have on their business, the one topic that is often glossed over is, what will these vehicles do to the...
online ads

5 ways to make your online ads stand out

- July 28, 2022
In a recent Think with Google "At a Glance" article that may have popped into your inbox, they discussed five key strategies to better car ads. You may want to check...
data

Auto industry stakeholders need to come together on a standardized data convention

- May 27, 2022
The automobile industry is facing significant disruption on multiple fronts. Access to data, sharing of data, and control of data have been at the center of much of this disruption....

5 ways to align your auto marketing strategy with customer needs

- May 13, 2022
When it comes to marketing, the customer is always right. But what happens when the needs of the customer and the business are out of alignment? The way we shop,...
electric vehicles

How electric vehicles might affect the fixed-ops department

- May 12, 2022
Automotive News published an article a while back with the headline “Dealers, get ready for absorption rates that drop to as low as 25%” The report attempts to give auto dealers...

Supply chain update: Not enough chips for chipmaking machines

- May 6, 2022
In a strange catch-22, chipmakers are running out of the chips needed for their chipmaking machines. And it's going to affect everyone unless priorities are changed. Audi, Kia, Toyota, Hyundai, and...
salesperson

How to prepare for your new career as a car salesperson

- May 2, 2022
Car sales continue to grow, and you may be looking to join the sales team at the dealership. However, you'll need more than a driver's license to make your sales....

Tires are the new oil change!

- April 25, 2022
It was 1990 and the dealership was Marvin Star Cadillac in Toronto, Canada. This was the first dealership I visited when I started my career in the automotive industry. It...


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