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customer loyalty

Secrets you should share to delight customers and win their loyalty

The year was 2008 and all kinds of businesses were sinking in the quicksand of the Great Recession. When that economic hell broke loose,...

3 Ways to be a Transparent Leader at Your Dealership

Being transparent may be one of the easiest and most affordable ways to boost your bottom line. If you need someone to convince you...
team morale

Do These 3 Things When Team Morale is Low at Your...

On July 18, a fire broke out in service department of Buff Whelan Chevrolet in Sterling Heights, Michigan. It quickly spread and raged for...
custom brand experience

Crafting a Custom Brand Experience at your Dealership

You can learn what you need to know about customer loyalty from a man named Ernesto. He’s not a best-selling author or an Ivy...
Community engagement

3 questions that will turbocharge your community engagement

“Community engagement” is a buzzword in marketing these days, but what does it really mean? Should your dealership do more of it? If so,...