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customer loyalty

Secrets you should share to delight customers and win their loyalty

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The year was 2008 and all kinds of businesses were sinking in the quicksand of the Great Recession. When that economic hell broke loose, Marcus Sheridan was seven years into running his own swimming pool company. Business was drying up and the trickle of leads he got from advertising was not enough. Sheridan was desperate. […]
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leadership

3 Ways to be a Transparent Leader at Your Dealership

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Being transparent may be one of the easiest and most affordable ways to boost your bottom line. If you need someone to convince you of that, read this post by Jayson Demers. The question I want to answer here is: How do you practice transparency as a leader at your dealership? You’ll find three ideas […]
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team morale

Do These 3 Things When Team Morale is Low at Your...

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On July 18, a fire broke out in service department of Buff Whelan Chevrolet in Sterling Heights, Michigan. It quickly spread and raged for four hours. The entire service department burned to the ground along with 20 cars that belonged to customers. The next day, more than half of the dealership’s 181 employees had no […]
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custom brand experience

Crafting a Custom Brand Experience at your Dealership

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You can learn what you need to know about customer loyalty from a man named Ernesto. He’s not a best-selling author or an Ivy League professor. He’s a waiter at a restaurant in Troy, Michigan. Two years ago, I had lunch reservations with a client and vendor. We were celebrating a successful project we did […]
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Community engagement

3 questions that will turbocharge your community engagement

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“Community engagement” is a buzzword in marketing these days, but what does it really mean? Should your dealership do more of it? If so, how can you use community engagement to drive new and repeat business? Answering these three questions will get you on the road to community engagement that gets results. But first: What, […]
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