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customer loyalty

Secrets you should share to delight customers and win their loyalty

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The year was 2008 and all kinds of businesses were sinking in the quicksand of the Great Recession. When that economic hell broke loose,...
leadership

3 Ways to be a Transparent Leader at Your Dealership

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Being transparent may be one of the easiest and most affordable ways to boost your bottom line. If you need someone to convince you...
team morale

Do These 3 Things When Team Morale is Low at Your...

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On July 18, a fire broke out in service department of Buff Whelan Chevrolet in Sterling Heights, Michigan. It quickly spread and raged for...
custom brand experience

Crafting a Custom Brand Experience at your Dealership

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You can learn what you need to know about customer loyalty from a man named Ernesto. He’s not a best-selling author or an Ivy...
Community engagement

3 questions that will turbocharge your community engagement

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“Community engagement” is a buzzword in marketing these days, but what does it really mean? Should your dealership do more of it? If so,...