Selling to Baby Boomers in 2019
If you see enough commercials, it might seem like the only generation with money and spending potential are Millennials.
While Millennials offer tremendous potential for the future, there is an entire...
TSLA348.9503.33%
GM76.420-0.31%
F12.123-0.1175%
RIVN15.4300.19%
CYD42.780-0.06%
HMC24.040-0.33%
TM210.640-0.5%
CVNA336.2439.313%
PAG156.1200.97%
LAD273.1006.56%
AN200.5200.1%
GPI338.1400.03%
ABG204.0001.95%
SAH68.0600.235%
TSLA348.9503.33%
GM76.420-0.31%
F12.123-0.1175%
RIVN15.4300.19%
CYD42.780-0.06%
HMC24.040-0.33%
TM210.640-0.5%
CVNA336.2439.313%
PAG156.1200.97%
LAD273.1006.56%
AN200.5200.1%
GPI338.1400.03%
ABG204.0001.95%
SAH68.0600.235%
TSLA348.9503.33%
GM76.420-0.31%
F12.123-0.1175%
RIVN15.4300.19%
CYD42.780-0.06%
HMC24.040-0.33%
TM210.640-0.5%
CVNA336.2439.313%
PAG156.1200.97%
LAD273.1006.56%
AN200.5200.1%
GPI338.1400.03%
ABG204.0001.95%
SAH68.0600.235%
Baby Boomers
Wake-Up Call: These Women Want Cars – and Have Money!
Selling to older women. Is there a different dynamic? What are they buying? How do they shop?
According to ImmersionActive.com the peak age of vehicle buyers shifted upward from 35-to-44 to...
Dealership Management – The Generation Shift
By the numbers, if U.S. auto dealerships want to solve the problem of the lack of trained and qualified managers for their divisions and stores, all they really have to...
How To Eliminate Lagging Inventory | A real semi-autonomous scenario that could impact drivers | Targeting baby boomers may be the most effective strategy
On today's CBT Newscast for Tuesday, December 5th, 2017:
Jason Ezell: How To Eliminate Lagging Inventory
In this interview, Joe Gumm of CBT News speaks with Jason Ezell, VP of Product with...
Speak Your Customers’ Language
Not long ago doctors typically talked to their patients in professional jargon, using terms that were hard for average people to understand. The hapless patient often felt intimidated and at...
Consumer Trust in Automated Tech Decreasing: WardsAuto
As we edge closer to a day when vehicles will be able to drive themselves, J.D. Power finds consumer trust in the technology that will make it possible is eroding.
Comparing...
CBT News – October 8, 2015
On today's show:
Kirk Manzo, host of F&I Today, discusses the possibility of an entirely online car-buying process
Sales Tip of the Day with Curt Zondervan on baby boomers, brought...
CBT News – June 5, 2015
On today's show:
- Pete MacInnis, Founder and CEO of eLEND Solutions, discusses how to make a more streamlined F&I process
- ELEAD1ONE's Bill Wittenmyer and Ford Direct's John Gottschalk discuss adapting...
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