Tag: automotive
How to Keep Your Dealership Compliant When Selling Voluntary Protection Products...
Recently, the National Automobile Dealers Association launched a new initiative called the Voluntary Protection Products: A Model Dealership Policy. This policy aims to proactively...
The Importance of Building Your Dealership’s Website with the User Experience...
According to The Cox Automotive 2019 Car Buyer Journey Study, consumers spend an average of 14 hours researching vehicles online before making a purchase....
How Toyota of Easley Built a Grassroots Video Marketing Strategy to...
Every dealer knows that video is an essential part of any marketing strategy, and it’s a great way to create distinction in local markets....
How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy –...
On today’s show, we welcome back Jeff Brown, Chief Revenue Officer at Force Marketing. Jeff discussed the big takeaways from Digital Dealer and how...
How to Take Advantage of E-Commerce Opportunities in Auto Retail
The sudden shift from traditional marketing to e-commerce can be jarring. The transfer of business from brick and mortar to the virtual world brings...
August Kerrigan Report: Domestic Brands Now Represent 70% of a Strong...
Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Erin Kerrigan, founder and managing director of Kerrigan Advisors.
VIDEO TRANSCRIPT:
Bridget: Erin, thanks for...
3 Ways to Make Sure Your F&I Staff Are Ready for...
Anyone who was alive in the years 2007-2009 remembers very well the crash of the stock market, the stories of Bear Stearns and AIG...
The Benefits of Properly Managing Your Dealership’s Online Reputation – Joe...
According to a study by Think with Google, 92 percent of car buyers conduct their own research online before they buy. This means that...
Cleaning Up Your Website Traffic
On this week's episode of Auto Marketing Now, Brian Pasch takes a look at UTM tags and shows you step-by-step how to clean up...
How AI Integration Can Increase Productivity and Save Costs in Your...
There are countless applications for Artificial Intelligence in the auto retail industry and the possibilities they present are endless. In fact, AI technologies are...
