TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Automotive Marketing

social media

How To Properly Use Social Media To Build Your Talent Pool

- April 15, 2019
Recruitment has evolved tremendously over the years. It no longer just involves recruiters caring about ideas like the person-organizational fit, talent acquisition, and organizational fit. Senior management is now also...
marketing

Get More Quality Digital Marketing Leads with These Strategies – Jonathan “JT” Thompson, Force Marketing

- April 8, 2019
Jonathan "JT" Thompson, Vice President of Sales at Force Marketing joins Jim Fitzpatrick in our CBT News studio to discuss how dealers can integrate their marketing strategy with other departments,...
marketing

The Hierarchy of Marketing on Your Website

- April 4, 2019
In today’s marketplace, dealerships need to be customer centered, responsive, and agile to be successful. The internet opened up a new era that transformed the way buyers research vehicles before...
buying experience

How to Create the Best Car Buying Experience for Your Customer Using Digital Marketing Technology – Eric Mercado, Force Marketing

- March 29, 2019
Eric Mercado, Chief Sales Officer of Force Marketing joins Jim Fitzpatrick in our CBT News studio where the pair take a comprehensive look at how dealerships can update and fully...
lead generation

Quick Changes To Make That Can Increase Your Lead Generation

- March 26, 2019
Without leads, the likelihood of your business failing skyrockets. Leads are qualified prospects that have the ability to run into customers, but more than that, they can become ambassadors of...
unique

How to Create a Truly Unique Selling Experience at Your Dealership – Paul Potratz, Dealership Branding Expert

- March 26, 2019
Every dealer knows that in order to disrupt your competition and stand out in the market, you have to be unique. Here to tell us how your dealership can create...
Marketing

Cody Tomczyk of Force Marketing Discusses The Biggest Marketing Opportunities your Dealership Should Pay Attention To

- March 25, 2019
  Cody Tomczyk, Vice President of Force Marketing joins Jim Fitzpatrick in our CBT News studio where the pair discuss how video is now the largest single opportunity for a dealer...
marketing budget

Best Practices for Evaluating Your Dealership’s Ad Spend

- March 19, 2019
Marketing is critical to all businesses. The titans of industry spend billions of dollars on annual advertising. For example, the Coca-Cola Company. Coca-Cola, a company that brings in several billion...
marketing budget

Evaluating Your Dealership’s Marketing Team and Advertising Spend (Part 2) – Glenn Pasch, CEO of PCG Digital

- March 18, 2019
On today's show, we continue our conversation with Glenn Pasch, CEO of PCG Digital where they have recently done over 50 audits with dealers to get a true and accurate sense...
social media

Why Organic Social Media Is Losing Its Power?

- March 15, 2019
Having a good organic reach on social media simply refers to how well the posts of a page perform without having to have any money behind them. With the algorithm...


CBT News
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