Bernie Moreno, founder and president of the Bernie Moreno Companies, draws upon his days with Saturn Corp., to build Ohio’s largest luxury auto group. BY CAROL WHITE
When Saturn was founded...
J.D. Power’s Power Information Network and PowerDealer are giving dealers the data they need to stay competitive in the marketplace. BY BARRY COURTER
Want to know whether young girls aged 12...
Utilizing free analytic tools can simplify a dealer’s approach to digital marketing. BY AMY FARLEY
Henry Ford once said he knew that half of every dollar he spent on advertising was...
Victoria Rusnak has set her sights on growing her family’s business while maintaining the level of integrity her father instilled in the company. BY CAROL WHITE
When Victoria Rusnak joined her...
Coming up in May, the American International Automobile Dealers Association will host their two-day industry summit in Washington D.C. The 9th annual event will allow attendees to hear from Washington...
New lighting can help dealerships reduce energy and maintenance costs while creating an inviting atmosphere. BY ANTOINETTE MILETI
When it came time to build a new Mercedes-Benz dealership in Fort Mitchell,...
The Greater New York Automobile Dealers Association still operates on many of the principles that it was founded on more than 100 years ago, while at the same time keeping...
Today’s car shoppers have already done their homework, so starting them out at Point A is a waste of time. BY GRANT CARDONE
Time is killing your sales. The longer you...
Proper training in taking phone-ups opens the door for effective dialogue with the customer and increases your chances of getting them into the showroom. BY DAVID LEWIS
One of the most...
Will holographic technology make the tablet – or even the F&I manager – obsolete? BY GEORGE ANGUS
Americans love technology. That’s a fact. And staying abreast of new technology has become...