Welcome to the New 4Ps of Automotive Marketing
Automobile shoppers’ behaviors have changed; they do so much of their research online that more than half never contact a dealership before their walk on the lot. Their experiences on...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
auto sales
Auto Dealers Consider Themselves Digitally Progressive, But Survey Says Adoption Lags
FOOTHILL RANCH, CALIF. - A new auto dealership survey from eLEND Solutions offers a good news/bad news scenario for the future of digital retailing: dealers overwhelmingly say they are progressive...
September New-Vehicle Sales To Rise 1% According to KBB
New-vehicle sales are expected to rise 1 percent year-over-year to a total of 1.44 million units in September 2017, resulting in an estimated 17.5 million seasonally adjusted annual rate (SAAR), according to Kelley...
Mother Nature And High Used Vehicle Values Drive Auto Sales Forecasts For The Rest of 2017
A Year of “Playing Catch-Up”
2017 is a year of ups and downs in regards to the auto industry. The previous year saw increases in sales, but 2017 has not seemed...
Matt Raymond: Not everyone wants to buy a car online | Mother Nature And High Used Vehicle Values Drive Auto Sales Forecasts | The Future is Electric Vehicles
On today's CBT Newscast for Wednesday, September 20th, 2017:
Matt Raymond: Not everyone wants to buy a car online
If you talk with online buying enthusiasts, all consumers will eventually be able...
J.D. Power Releases Dealer Financing Satisfaction Study
COSTA MESA, Calif., Aug. 14, 2017 -- Great relationships trump low interest rates and product mix when it comes to automobile dealer satisfaction with lending institutions. According to the J.D. Power 2017 U.S....
David vs Goliath: How Small Dealers Can Compete with Large Dealer Groups
Acquisitions are announced on a frequent basis. In 2016 alone, Penske Automotive Group added 31 stores to their group. Herb Chambers Companies acquired 23 dealerships under their massive umbrella. Large...
How to Move Excess inventory – Haig Stoddard, WardsAuto
Trucks, SUVs and crossovers are still hot. You have inventory issues. Competition has ramped up to a different level...And there is plenty of incentive for car shoppers. So then, what...
Moving Excess inventory – Haig Stoddard, Wardsauto | Attracting the Sales Talent You Want at Your Dealership | 5 things to look for when hiring
On today's CBT newscast for Tuesday June 13, 2017:
Congrats On Your New Car! But Before You Go…
After weeks of test driving, researching and debating prices, I finally settled on the...
Leverage Livestreaming Video To Convert More Online Shoppers
On this week's episode of Auto Marketing Now, Brian explains how to use livestreaming video in sales and service to engage consumers who visit your website and sell more cars...
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