In this article, we will delve into the effectiveness of online vehicle merchandising and provide practical tips to help you achieve success in this crucial area.

7 tips for enhancing your dealership’s online vehicle merchandising strategy

David Goldberg - November 24, 2023

In today's fast-paced digital age, having a robust strategy for showcasing your dealership’s vehicles online is not just a passing trend – it's absolutely vital. With 80% of car shoppers...

Sales & Marketing Articles

6 career options to explore if you’re thinking about joining the auto industry

CBT News - November 14, 2023

Are you thinking of trying a new career path? The auto industry may be a perfect fit for you! The auto industry is not just about selling cars or building...

Management & Leadership Articles

There are multiple ways you can amp up your savings and investments while sales, commission checks, and pay plans continue to fluctuate.

How car salespeople can save and invest consistently when making a living on commission

Rob Bacharach - November 10, 2023

The challenge of committing and remaining consistent with investment savings aside from your 401k when your money is dominated by commission-based income. A difficult challenge to overcome? Yes. But far from...

Daily Automotive News Articles

Managing your existing BDC can be a tall order, but it is worth exploring to find out if you can improve sales and service.

In-house vs external BDC: How and why to make a switch

Ben Stewart - November 6, 2023

For a dealership, follow-up with customers is absolutely crucial. Some customers will choose which dealership to shop at based on interactions with salespeople over the phone, through text, or email,...

Sales & Marketing Articles

Positive thinking will only get you so far, but a positive growth mindset can inspire you to work hard and learn more to grow.

Why this mindset shift will change your career in automotive for the better

Chanell Turner - October 31, 2023

Mindsets come from our lived experiences and how our brain interprets the experiences. When you combine your brain with your initial beliefs, a mindset is born. In her ground-breaking book...

Management & Leadership Articles

Generative AI has the potential to revolutionize marketing, streamlining the traditionally labor-intensive and speculative process.

Where does generative AI fit into dealership operations?

David Goldberg - October 25, 2023

Artificial Intelligence (AI) has been revolutionizing different industries, and the dealership sector is not immune to its impact. Generative AI, a specific type of AI, focuses on generating new data...

Daily Automotive News Articles

By showcasing your EV knowledge, you can help electric car buyers have a more pleasant and effective experience on your sales floor.

What do electric car buyers want to know before the purchase?

Ben Stewart - October 16, 2023

The car sales process has changed a lot in the last 15 to 20 years. Cars themselves have changed quite a bit in the same time period. With the introduction...

Daily Automotive News Articles

By marrying online innovations with the hands-on experiences they excel at, dealerships can craft a future-ready, holistic EV buying journey.

Creating a seamless online-to-offline EV buying experience

Steve Mitchell - October 16, 2023

Remember the golden days of car buying? There wasn't an internet where people could do research—only magazines. When new cars arrived, dealers often used opaque waterproof marker paint over the...

Sales & Marketing Articles

Four strategies for creating lifetime customers at the dealership

Steve Mitchell - October 12, 2023

Of new car buyers, it remains true that roughly 70% defect within the first three years of ownership. For used car buyers, it’s even more difficult to keep them as...

Sales & Marketing Articles

Salesperson leverages her online presence to engage with car shoppers

Higher PVR starts with earlier online presence for F&I

Kristine Cain - September 25, 2023

Dealerships who resisted the call in the past to start investing heavily into their online presence were finally forced to embrace this shift during the pandemic. Many only had sales...

F&I Articles

auto sales

7 tips for enhancing your dealership’s online vehicle merchandising strategy

6 career options to explore if you’re thinking about joining the auto industry

How car salespeople can save and invest consistently when making a living on commission

In-house vs external BDC: How and why to make a switch

Why this mindset shift will change your career in automotive for the better

Where does generative AI fit into dealership operations?

What do electric car buyers want to know before the purchase?

Creating a seamless online-to-offline EV buying experience

Four strategies for creating lifetime customers at the dealership

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