TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Auto Retail

video marketing

Video marketing strategies that convert leads into sales

- January 12, 2024
The key to success is converting leads into sales for automotive dealerships. And video marketing is one of the most effective ways to do just that. According to a Vidyard study, prospects...
New car prices continued to fall in December as auto market conditions shift to favor buyers over sellers.

New car prices dip in December as buyer’s market returns

- January 11, 2024
New car prices continued to fall in December as the automotive market remains on track to hit pre-pandemic norms in the near future. According to Cox Automotive, new vehicle transaction prices...
A video lead response can lead to more engagement, more sales, and overall better interaction with your customers.

7 essential video lead response tips for car dealerships

- January 8, 2024
Video has become part of everyday life, ranging from entertaining people to providing a quick education on just about any subject you could imagine. Short and long-form videos are also...
Marion plant

Car manufacturers report impressive sales gains for 2023, GM tops list

- January 4, 2024
Domestic and import car manufacturers jostled for market share throughout 2023 but made overwhelming progress in year-over-year sales as production, affordability, and demand normalized. General Motors recorded a sales increase of...
New car sales rose in December over the previous year, allowing the 2023 total sales volume to rise 11.6% from 2022.

New car sales improve in December, full-year volume hits 15.5 million

- January 3, 2024
New car sales will improve on a monthly and yearly basis, according to Cox Automotive, following a late-season demand surge in December. Based on the sales pace, Cox Automotive believes 1.36...
Prioritizing customer e­motions is vital for building trust, fostering healthy relationships and driving results in automotive sale­s

The role of empathy in automotive sales: Understanding customer needs for effective selling

- December 29, 2023
In the automotive­ sales landscape, empathy holds significant importance­. It involves grasping and relating to others' e­motions and perspectives. In this industry, e­mpathizing means stepping into the custome­r's shoes, seeing...
young affable consultant talking about features of new car to customer. business man listen to him, choosing new auto in dealership

Why your ego is sabotaging your sales and how to stop it

- December 26, 2023
As a sales professional, your ego can be your greatest asset or your worst enemy. On one hand, it can give you the confidence you need to make a sale,...
In this article, we offer insights into how the role of the car salesperson is being reimagined in the context of today’s market realities.

How to be a better car salesperson in the new year

- December 18, 2023
Gone are the days when aggressive selling methods were the norm; today, the retail automotive industry is transitioning towards a more consultative, client-centric approach. This change is fueled by innovative...
Since 2020, the share of new car dealers selling electric vehicles has risen from 16.5% to 55.1%, defying market headwinds and slow demand.

Number of new car dealers selling electric vehicles triples from 2020

- December 14, 2023
More than half of all car dealers are selling electric vehicles in 2023, according to automotive data platform iSeeCars. Since the onset of the COVID pandemic, the number of non-Tesla dealers...
Average new car prices declined in November to 98.3% of MSRP as incentives and discounts rose sharply from last year.

New car prices drop in November as incentives rise, Tesla hit hardest

- December 13, 2023
New car prices trended lower in November as the economy continued its post-pandemic balancing act, benefiting consumers but challenging dealer and automaker earnings. According to data from Cox Automotive's Kelley Blue...


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