The key to success is converting leads into sales for automotive dealerships. And video marketing is one of the most effective ways to do just that. According to a Vidyard study, prospects...
New car prices continued to fall in December as the automotive market remains on track to hit pre-pandemic norms in the near future.
According to Cox Automotive, new vehicle transaction prices...
Video has become part of everyday life, ranging from entertaining people to providing a quick education on just about any subject you could imagine. Short and long-form videos are also...
Domestic and import car manufacturers jostled for market share throughout 2023 but made overwhelming progress in year-over-year sales as production, affordability, and demand normalized.
General Motors recorded a sales increase of...
New car sales will improve on a monthly and yearly basis, according to Cox Automotive, following a late-season demand surge in December.
Based on the sales pace, Cox Automotive believes 1.36...
In the automotive sales landscape, empathy holds significant importance. It involves grasping and relating to others' emotions and perspectives. In this industry, empathizing means stepping into the customer's shoes, seeing...
As a sales professional, your ego can be your greatest asset or your worst enemy. On one hand, it can give you the confidence you need to make a sale,...
Gone are the days when aggressive selling methods were the norm; today, the retail automotive industry is transitioning towards a more consultative, client-centric approach. This change is fueled by innovative...
More than half of all car dealers are selling electric vehicles in 2023, according to automotive data platform iSeeCars.
Since the onset of the COVID pandemic, the number of non-Tesla dealers...
New car prices trended lower in November as the economy continued its post-pandemic balancing act, benefiting consumers but challenging dealer and automaker earnings.
According to data from Cox Automotive's Kelley Blue...