Tag: Auto Retail
Your Personal Power Base Should Be Your Mother Lode Of Sales...
For an automotive salesperson, the most lucrative opportunity to ignite your sales is to tap into your personal power base. Your power base is...
Attracting and Retaining Good Employees
Employee turnover costs your dealership a lot in terms of production and lost revenue. Want to improve by attracting the top employees? Glenn has...
Evaluating Your Dealership’s Marketing Team and Advertising Spend – Glenn Pasch,...
Jim recently caught up with Glenn Pasch, auto marketing expert, and CEO of PCG Digital. They discussed the importance of re-evaluating your dealership's marketing team...
What Clift Buick GMC is Doing to Overcome the Challenges of...
On today’s show, we’re pleased to welcome Garry Clift, owner and president of Clift Buick GMC in Adrian, Michigan. He and Jim discuss the...
The Importance of Monitoring the Quality of Your Dealership’s Leads –...
Joining us today to discuss Cox Automotive’s new whitepaper, “The High Cost of Poor-Quality Leads”, is Kevin LeSage, director of digital marketing for Autotrader.
VIDEO...
Dave Cantin on the Buy-Sell Market, Acquisitions, and Industry Consolidation
On today’s show, we’re pleased to welcome 20-year automotive industry veteran Dave Cantin, CEO of Dave Cantin Group. As part of the Dave Cantin...
The Benefits of Digital Marketing for Your Fixed-Ops Department – Andy...
On today’s show, we’re pleased to welcome back Andy MacLeay, Director of Digital Marketing for Dealer.com.
VIDEO TRANSCRIPT:
Jim Fitzpatrick: Hi everyone. Jim Fitzpatrick with CBT...
How ReconVelocity is Helping Dealers Set a New Standard for Vehicle...
On today's show, we're pleased to welcome back Hugh Hathcock, owner of ReconVelocity and Kalah McCoy, Executive Vice President at ReconVelocity. The pair discuss...
Inventory and Auction Volume: The Latest from J.D. Power’s Larry Dixon
On today's edition of CBT News, we speak to Larry Dixon, Senior Director of valuation services at J.D. Power. Larry gives us an update...
Marketing and Sales Attribution
On this week's episode of Auto Marketing Now, Brian Pasch talks about the latest updates in marketing and sales attribution as well as strategies...
