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marketing

Dealer Forward – Marketing Edition: Shifting Consumer Preferences

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Welcome to a special marketing edition of Dealer Forward. For years, dealer and technology partners have been working to bridge the ‘online to-in-store' experiences....
customer interview

Conducting customer interviews online to discuss F&I options

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It’s time to face a new reality. Offsite deliveries aren’t going anywhere anytime soon. COVID-19 has forever changed the way car dealers do business,...
diversity

How to integrate diversity into your HR practices and dealership culture

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Welcome to the first episode of Diversity in Automotive brought to you by TrueCar and CarNow, a weekly CBT News series focused on bringing...
coach

5 Steps to Coach Your Dealership Staff More Effectively – Dave...

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As a dealer, manager, or any other leader in the automotive industry, how do you build an effective and successful team? On today’s show,...
fixed ops

How Dealers Can Use Fixed Ops to Maximize Customer Lifetime Value

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When most people think of a dealership's automotive sales, much of the emphasis is put on cars. Nevertheless, the service and parts departments and...
Trump

Trump fuel economy penalty rollback overturned by appeals court

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On Monday, the U.S. court of appeals overturned the rollback of fuel economy regulatory penalties that were implemented under the Trump administration. The ruling...
hours

Rethinking Auto Retail: The Shift from Leads-Based Sales to the Transaction

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In a few short months, digital retailing in automotive jumped forward about five years. The Cox Automotive Future of Digital Retailing Study reveals that...
Alex Goldfayn

CEO Alex Goldfayn Discusses Key Communication Strategies to Generate More Sales

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  Many of our personal and professional lives have been altered since the start of Coronavirus, but that doesn’t mean optimism and positivity have to...
VettX

How VettX Helps Dealerships Utilize the Third-Party Vehicle Market to its...

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Since the start of the pandemic, many dealers have struggled to acquire used inventory. Is sourcing from private parties the way of the future?...
Vince Sheehy

Vince Sheehy Celebrates Sheehy Auto’s Sales and Charitable Initiatives

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There are countless lessons to learn during the COVID-19 pandemic. Dealers are learning more in the span of a few months than they might...