Who Won the Big Game’s Ad Battle?
Let’s be honest. At this point the Super Bowl is has become a vehicle for ads, kind of like chips are a vehicle for dip. The commercials between action have...
TSLA375.440-2.59%
GM83.4901.12%
F12.0230.0226%
RIVN13.430-0.11%
CYD28.3300.17%
HMC33.3150.66%
TM188.5903.87%
CVNA59.115-0.395%
PAG193.430-1.24001%
LAD287.3900.94%
AN154.685-0.755%
GPI229.8900.25%
ABG163.455-0.475%
SAH60.8900.08%
TSLA375.440-2.59%
GM83.4901.12%
F12.0230.0226%
RIVN13.430-0.11%
CYD28.3300.17%
HMC33.3150.66%
TM188.5903.87%
CVNA59.115-0.395%
PAG193.430-1.24001%
LAD287.3900.94%
AN154.685-0.755%
GPI229.8900.25%
ABG163.455-0.475%
SAH60.8900.08%
TSLA375.440-2.59%
GM83.4901.12%
F12.0230.0226%
RIVN13.430-0.11%
CYD28.3300.17%
HMC33.3150.66%
TM188.5903.87%
CVNA59.115-0.395%
PAG193.430-1.24001%
LAD287.3900.94%
AN154.685-0.755%
GPI229.8900.25%
ABG163.455-0.475%
SAH60.8900.08%
auto industry
Why Are Auto Companies Paying the Big Bucks to Run Super Bowl Ads?
When an ad during Super Bowl runs for thirty seconds, advertisers spend around $5 million to gain this privilege. Since 2007, this price has more than doubled. So, why are...
How to Engage Potential Customers with Better Market Intelligence – Amy Hughes, Experian
At The NADA Show 2019 in San Fransisco, CBT's Jim Fitzpatrick spoke with Amy Hughes, Senior Director of Dealer Intelligence at Experian to discuss how to build successful and confident...
NADA 2019: Kelley Blue Book, Juan Flores
Juan Flores – Senior Director, Product Management for Kelley Blue Book sits down with Jim Fitzpatrick at the NADA Show 2019 to talk about what's new from Kelley Blue Book and...
What Zero-Emissions Means for Dealers and Why It Matters
When Governor Jared Polis (D. Colorado) ran for office this past November, he campaigned on a promise to power the state via renewable energy by 2040. This past week, Polis...
Women’s Voices are Going to Get Louder in 2019 – Are You Listening?
I predict women's voices are only going to get louder and more influential in 2019. Will you be listening and respond in ways that will increase your bottom line with...
Xtime Unveils New Service Management Features to Maximize Customer Retention and Dealer Profits at NADA 2019
Industry leader, Xtime, announces new capabilities for Spectrum platform, releases new book, “Fast Break,” by Jim Roche
REDWOOD CITY, Calif. (January 22, 2019) –The auto industry is evolving at a faster...
Ford and Volkswagen Join Forces
Volkswagon AG and Ford set the auto industry abuzz, announcing they’ve come to agreements regarding an alliance. According to Volkswagen, the plan is for the two companies to join forces...
Three Ways a 25 Percent Tariff Hike Could Impact Dealers and Consumers In 2019
Many are wondering what the markets have in store for automakers, dealers, and car buyers in 2019. While there are many factors at play, the picture is not complete without...
2019 Looking to be a Year of Change in the Auto Industry
Predicting the future is not an easy feat--just ask the writers for 1989’s hit movie Back to the Future Part II. That said, there are a few forecasts for the...
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