TSLA311.2102.36%
GM88.8600.46%
F14.680-0.18%
RIVN15.220-1.61%
CYD47.160-1.16%
HMC30.110-0.61%
TM188.990-2.46%
CVNA62.3600.92%
PAG217.310-3.3%
LAD385.420-19.61%
AN212.400-2.25%
GPI286.770-9.94%
ABG231.700-1.44%
SAH91.580-8.76%
TSLA311.2102.36%
GM88.8600.46%
F14.680-0.18%
RIVN15.220-1.61%
CYD47.160-1.16%
HMC30.110-0.61%
TM188.990-2.46%
CVNA62.3600.92%
PAG217.310-3.3%
LAD385.420-19.61%
AN212.400-2.25%
GPI286.770-9.94%
ABG231.700-1.44%
SAH91.580-8.76%
TSLA311.2102.36%
GM88.8600.46%
F14.680-0.18%
RIVN15.220-1.61%
CYD47.160-1.16%
HMC30.110-0.61%
TM188.990-2.46%
CVNA62.3600.92%
PAG217.310-3.3%
LAD385.420-19.61%
AN212.400-2.25%
GPI286.770-9.94%
ABG231.700-1.44%
SAH91.580-8.76%


ATP

New-vehicle prices remain below $50K as buyers shift to affordable SUVs

New-vehicle prices remain below $50K as buyers shift to affordable SUVs

- July 14, 2026
On the Dash: New-vehicle prices remained stable below $50,000 despite strong June sales, signaling continued pricing discipline across the market. Buyers increasingly chose lower-priced SUVs and compact trucks, helping offset...
Market Reports Articles
New-vehicle prices slip in May, posting smallest gain of 2026

New-vehicle prices slip in May, posting smallest gain of 2026

- June 10, 2026
On the Dash: New-vehicle ATP fell to $49,220 in May, the smallest year-over-year gain of 2026. Subcompact and compact SUV segments hit all-time highs; EV prices fell for the 11th...
Market Reports Articles
New-vehicle prices rose in April, but the gains fell short of the historical average, with wide variation across brands and segments, according to Kelley Blue Book.

New-vehicle prices rise in April, but the pace is cooling

- May 13, 2026
On the Dash: New-vehicle ATP rose 1.8% year over year in April, below the 3.6% long-term average. Ford and GM posted strong gains while several luxury brands saw transaction prices...
Market Reports Articles
September, ATP, KBB

New vehicle ATP tops $50K in Sept., KBB reports

- October 13, 2025
On the Dash: U.S. new-vehicle ATP hit a record $50,080 in September, driven by luxury and high-end EV sales. EV market share and incentives remain significant, with a record 11.6%...
Headlines Articles
New vehicle prices declined in January, with the ATP falling 2.2% from December to $48,641. However, costs remain 1.3% higher year over year

New vehicle prices drop 2.2% in January as luxury sales cool 

- February 12, 2025
According to the latest report from Cox Automotive’s Kelley Blue Book, new vehicle prices declined in January, with the average transaction price (ATP) falling 2.2% from December to $48,641. However,...
Headlines Articles
transaction prices

KBB reports new vehicle ATP trends decline as incentives rise

- March 9, 2023
A new report from Kelly Blue Book reveals that new vehicle transaction prices decreased by 1.4% in February, while incentives rose 3% month-over-month.  The average car transaction now costs $48,763, which...
Articles Headlines
MSRP

MSRP price changes: Why they could be a ‘win-win’ for dealers and OEMs — Kevin Tynan, Bloomberg

- February 21, 2023
Many industry analysts speculate that Tesla's recent price reductions on their vehicle lineup, signals the beginning of a price war with rival automakers. On today's episode of Inside Automotive, we...
Inside Automotive Sales & Marketing
new car

KBB reports the ATP of new vehicles hit record highs in December

- January 12, 2023
The average transaction price (ATP) of a new car in the u.s. reached a record high in December at $49,507, up 4.9% from the previous year's levels and 1.9% from...
Articles Headlines

Average transaction price for used cars hits an all-time high

- July 2, 2021
For the first time, the quarterly used Average Transaction Price (ATP) has reached $25,410 in the US, according to Edmunds data. It’s no surprise to anyone in the auto retail...
Sales & Marketing Articles

Latest Articles

Weekly roundup: Trump visits GM's proving ground in Mich., Ford raises 2026 profit outlook, Stellantis misses Q2 profit estimates
Latest Articles 08/01/26

Weekly roundup: Trump visits GM’s proving ground in Mich., Ford raises 2026 profit outlook, Stellantis misses Q2 profit estimates

GM to develop AI assistant to deliver deeper vehicle integration
Latest Articles 07/31/26

GM to develop AI assistant to deliver deeper vehicle integration

Comcast Advertising and Clarivoy extend partnership on TV and streaming ad attribution for automotive retailers
Latest Articles 07/31/26

Comcast Advertising and Clarivoy extend partnership on TV and streaming ad attribution for automotive retailers

Ford braces for Chinese competition, Rivian raises 2026 outlook, Toyota global sales decline
Latest Articles 07/31/26

Ford braces for Chinese competition, Rivian raises 2026 outlook, Toyota global sales decline

The EV mandate is over. They forgot to mention California
Latest Articles 07/31/26

The EV mandate is over. They forgot to mention California

Ford prepares for Chinese automakers to enter U.S. market within a decade, Farley says
Latest Articles 07/31/26

Ford prepares for Chinese automakers to enter U.S. market within a decade, Farley says

Rivian narrows losses, raises 2026 sales outlook as R2 boosts momentum
Latest Articles 07/31/26

Rivian narrows losses, raises 2026 sales outlook as R2 boosts momentum

Toyota's global sales drop for fifth straight month
Latest Articles 07/31/26

Toyota’s global sales drop for fifth straight month

Elon Musk denies reports Tesla to split off China business ahead of SpaceX merger
Latest Articles 07/31/26

Elon Musk denies reports Tesla to split off China business ahead of SpaceX merger

2026 Genesis G80 Prestige Black delivers luxury without the German price tag
Latest Articles 07/31/26

2026 Genesis G80 Prestige Black delivers luxury without the German price tag


CBT News
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.