Thursday, January 20, 2022
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loyalty marketing program

The best ways your employees can develop their communication skills

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On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, talks about employee development and communication skills. Often times when you walk into a dealership, your communication skills are centered around that one-to-one in-person focus. Building trust with the customer is essential. Kain says, when you are a communicator, you have to […]
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loyalty marketing program

How the ‘power of the second voice’ can break down...

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On the latest episode of Kain and Co., host David Kain, President of Kain Automotive, discusses the ‘power of the second voice’, also so known as turnover. The power of the second voice is anything that will afford you the opportunity to introduce the customer to another dealership team member. If you’re getting ready to hang […]
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appointments

The Importance of Confirming Appointments

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On this week’s episode of Kain & Co., David Kain talks about confirming appointments with your ptoential customers in order to move to the next step of the deal and eliminate any communication errors that may occur.
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phone

Time to Break Your Old School Phone Habits

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There are two quick facts about your customers and your dealership: Fact #1: Customers are looking for a faster and better customer experience when they buy a car. Fact #2: The “old school” phone processes at your dealership aren’t sustainable to compete in the future. When you combine those two facts, the reality of today’s […]
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phone

Don’t Let Bad Phone Habits Disconnect Your Customers

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It’s well known that one the quickest ways to increase sales is to improve on the phone.  The opportunity becomes more obvious as the volume of phone calls to businesses skyrockets.  More mobile shopping, more targeted marketing, more car shoppers than ever before. This means more calls and more competition. Before you decide to tackle […]
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appointments

Best Practices for Setting and Maintaining Scheduled Appointments

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Today’s consumer look to streamline all the processes they undergo. Making larger purchases, such as vehicles, is included within that. The quicker the process, the better it is for consumers. What many don’t realize though is that the car buying process has the ability to be streamlined by simply setting an appointment. Though more and […]
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appointments

Appointments = Income

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We know time is money, but how much time are you spending on setting appointments?  Grant explains how the two go hand in hand.
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phone experience

How to Book More Appointments

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Dealers lose the majority of their hottest leads within the first 15 seconds of each call. The culprit? Poor phone routing. It’s a common misconception that the only way to provide good customer service is to point every call toward a receptionist. Unfortunately, studies show this practice leads to poor connection rates and frustrated customers. […]
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phone habits

Fix the Phone Leak or Fade Away

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Don’t let Bad Phone Habits Disconnect Your Customers By Mike Haeg More mobile shopping, more targeted marketing, more car shoppers than ever before.  This means more calls and more competition.  Before you decide to tackle this poisonous leak at your store, there are some deep rooted truths associated with the phone.  These truths are worth examining: […]
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