Tag: AI
The Importance of Communicating Digitally With Automotive Consumers
As Bob Dylan famously put it, "The times they are a-changin." While once customer communication was a reasonably straightforward affair, today, every interaction along...
Focusing Efforts When Developing Best Practices at Your Dealership
You may have heard the words “best practices” thrown around at meetings, on memos and during conversations at sales conventions. The term refers to...
AutoNation CEO Cheryl Miller Discusses Market Disruptors, Industry Turnover, and Tariffs (Part 2)
In part two of this CBT News exclusive, our host, Jim Fitzpatrick continues his conversation with Cheryl Miller, AutoNation's first female CEO, and first-ever...
Setting Up Your Dealership Teams for Success: Six Ways to Begin Building Strong Teams...
Your dealership is a sum of its parts, and these parts are every member of your team. The success of your dealership doesn’t just...
6 Ideas for Going Green and Creating More Sustainability in Your Dealership
Environmental concerns are on the rise. Going green is not just a fad for environmentalists any more. Most of the general population now recognizes...
Don’t Be Like Everyone Else On The Demo Drive
The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...
The Steps to Negotiating
On this week's episode of On the Mark, Mark Tewart talks about having a gameplan when it comes to negotiating and knowing how you...
Using the Right Language When Speaking to the Customer
Many headaches can be avoided in the dealership by using the right language with customers. On this week's episode of Kain & Co., David...
Automotive SEO Strategies
On this week's episode of Auto Marketing Now, Brian Pasch discusses the evolution of automotive SEO, the importance of hosting good content on your...
