TSLA373.720-13.79%
GM78.520-0.48%
F12.480-0.15%
RIVN16.950-0.79%
CYD41.870-0.72%
HMC24.480-0.14%
TM196.080-4.35%
CVNA403.000-13.79%
PAG160.0000.53%
LAD276.390-0.19%
AN202.970-0.41%
GPI339.780-2.08%
ABG202.010-0.44%
SAH71.2200.2%
TSLA373.720-13.79%
GM78.520-0.48%
F12.480-0.15%
RIVN16.950-0.79%
CYD41.870-0.72%
HMC24.480-0.14%
TM196.080-4.35%
CVNA403.000-13.79%
PAG160.0000.53%
LAD276.390-0.19%
AN202.970-0.41%
GPI339.780-2.08%
ABG202.010-0.44%
SAH71.2200.2%
TSLA373.720-13.79%
GM78.520-0.48%
F12.480-0.15%
RIVN16.950-0.79%
CYD41.870-0.72%
HMC24.480-0.14%
TM196.080-4.35%
CVNA403.000-13.79%
PAG160.0000.53%
LAD276.390-0.19%
AN202.970-0.41%
GPI339.780-2.08%
ABG202.010-0.44%
SAH71.2200.2%


ActivEngage

CBT News anchor Jim Fitzpatrick met with the President, Founder, and Chairman of ActivEngage, Ted Rubin, at the 2024 NADA Show.

Live Replay NADA Show 2024: Ted Rubin | ActivEngage

- February 7, 2024
Over the weekend, CBT News anchor Jim Fitzpatrick had the opportunity to meet with the President, Founder, and Chairman of ActivEngage, Ted Rubin, at the 2024 NADA Show. Catch all of CBT News'...
Event Coverage
people power messaging ActivEngage

Streamlining communications to improve the customer experience — Ted Rubin & Melissa Cartagena

- February 6, 2023
Are car dealerships ready for future shifts in customer messaging technology? At the NADA Show in Dallas this year, CBT News anchor Jim Fitzpatrick is joined by Ted Rubin, CEO...
Daily Automotive News Publishing Partners
ActivEngage digital communication tools

Why dealers must have robust digital communication tools to engage car buyers

- January 12, 2023
As the world grows accustomed to the digital phenomenon, trends, and insights regarding conversations between dealers and car buyers are at the forefront of everyone's mind. Today on Inside Automotive,...
Inside Automotive Daily Automotive News
rear view mirror

CBT News – December 28, 2015

- December 28, 2015
On today's show: Is tech so confusing, customers are getting turned off by vehicles that have it? We’ll tell you what J.D Power found out. With 2015 in our rear...
Daily Newscast
Todd Smith

CBT News – December 21, 2015

- December 21, 2015
On today's show: Todd Smith, former Dealer Principal and now CEO of ActivEngage explains if the live chat process you’re using hurts your team more than helps Is the culture and...
Daily Newscast

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Stellantis to prioritize four core brands in turnaround strategy, sources say The automaker plans to shift funding toward Jeep, Ram, Peugeot, and Fiat while maintaining its broader portfolio. On the Dash: Expect increased product investment and marketing support for Jeep, Ram, Peugeot and Fiat. Regional and niche brands may see reduced volume but more targeted positioning and shared platforms. Platform-sharing and rebadging strategies could affect inventory mix and model differentiation. Stellantis will concentrate most of its investment on four core brands as CEO Antonio Filosa pushes a turnaround strategy set for release May 21, according to a Reuters exclusive. The automaker has identified Jeep, Ram, Peugeot, and Fiat as its priority brands. It will allocate a “material increase” in funding to them, driven by their stronger global sales and profitability, marking a shift away from the company’s previous approach of distributing investment more evenly across its portfolio. Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox. Stellantis will retain its 14-brand lineup, the largest in the industry, and will not shut down underperforming marques. Instead, the company will reposition secondary brands such as Citroën, Opel and Alfa Romeo to operate in regional or niche roles. These brands will rely on shared platforms and technology developed by the core brands while maintaining distinct styling and market identity. The strategy comes as Stellantis works to regain market share in the United States and Europe while facing growing competition from Chinese EV makers. The company earlier reported a 22.2 billion-euro charge tied to scaling back its EV plans, underscoring the urgency of the strategic shift. Its market valuation has also declined significantly in recent months. To support the transition, Stellantis will expand its use of shared “multi-energy” platforms that support electric, hybrid and internal combustion (ICE) vehicles. Additionally, the company is evaluating rebadging strategies and joint development programs, including collaborations with its Chinese partner, Leapmotor. Executives and investors backing the plan expect the increased focus on core brands to improve efficiency and strengthen financial performance. Analysts say Stellantis could still consider further consolidation if results fall short of expectations. Meta description (140 characters) Stellantis to boost funding for Jeep, Ram, Peugeot and Fiat, shifting strategy while maintaining its 14-brand global portfolio.
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