TSLA454.5307.79%
GM75.2900.6%
F13.1400.05%
RIVN18.0600.53%
CYD35.4900.32%
HMC29.6600.3%
TM198.2702.83%
CVNA398.8503.85%
PAG163.6200.45%
LAD325.010-0.75%
AN215.1300.79%
GPI408.350-2.02999%
ABG233.900-2.33%
SAH64.9000.67%
TSLA454.5307.79%
GM75.2900.6%
F13.1400.05%
RIVN18.0600.53%
CYD35.4900.32%
HMC29.6600.3%
TM198.2702.83%
CVNA398.8503.85%
PAG163.6200.45%
LAD325.010-0.75%
AN215.1300.79%
GPI408.350-2.02999%
ABG233.900-2.33%
SAH64.9000.67%
TSLA454.5307.79%
GM75.2900.6%
F13.1400.05%
RIVN18.0600.53%
CYD35.4900.32%
HMC29.6600.3%
TM198.2702.83%
CVNA398.8503.85%
PAG163.6200.45%
LAD325.010-0.75%
AN215.1300.79%
GPI408.350-2.02999%
ABG233.900-2.33%
SAH64.9000.67%
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Stellantis bets on hybrids as market-share recovery strategy

The automaker will focus on traditional hybrids and select gasoline models to win back U.S. buyers and navigate regulatory changes.

On the Dash:

  • Stellantis is prioritizing traditional hybrids over plug-in and fully electric vehicles in the U.S.
  • Revival of HEMI V-8 engines shows strong consumer demand for gasoline-powered options.
  • Hybrid strategy aims to regain U.S. market share while navigating new fuel economy rules.

Stellantis CEO Antonio Filosa said the automaker is focusing on hybrid vehicles for the U.S. market, marking a shift from the previous leadership’s push for fully electric models. Filosa emphasized that traditional hybrids, rather than plug-in hybrids, will drive the company’s growth, with plans to expand offerings across its Jeep, Chrysler, and Ram lineups.

The CEO highlighted the Jeep Cherokee hybrid as a cornerstone of the strategy. Stellantis aims to meet growing consumer interest in efficient, flexible powertrains while addressing declining market share in the U.S., a factor that contributed to the departure of former CEO Carlos Tavares last year.

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Filosa took the helm about six months ago following a lengthy executive search and has already signaled a broader strategy to balance hybrids, gasoline-powered vehicles, and select electric models. This week, he attended a meeting with President Donald Trump to discuss proposed changes to federal fuel economy standards. The potential loosening of regulations would allow automakers to produce more gasoline-powered vehicles and reduce pressure on EV production.

Responding to dealer and consumer demand, Stellantis also revived its HEMI V-8 engine on select Ram models. The move drew 10,000 orders on the announcement day and 50,000 orders within six weeks, signaling a strong appetite for traditional engines alongside hybrid offerings.

Stellantis, which operates 14 brands including Jeep, Chrysler, and Ram, is positioning hybrids as a key segment in its U.S. growth strategy. By focusing on mainstream hybrid models, the company aims to align with consumer preferences while navigating regulatory shifts and competitive pressures from other automakers in the hybrid and electric space.

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Colin Fitzpatrick
Colin Fitzpatrick
Colin Fitzpatrick has spent over 3 years at CBT News, where he leads social media and marketing strategy for the automotive industry. With a keen understanding of digital engagement and dealership communications, he helps deliver impactful content that connects with retail professionals.

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