Conventionally, a vehicle sale kicks off with a lead, which ideally transitions into a deal. This may seem straightforward, but in reality, it's far from it. The pursuit of most...
Artificial intelligence (AI) presents exciting opportunities for growth and improved efficiency, especially in the retail automotive sector, where the ability to rapidly process data has become key. Unfortunately, the technology...
The automotive industry is constantly evolving, influenced by market conditions, consumer preferences, and various economic factors. The current affordability crisis is no exception, as trends and data shaping vehicle ownership...
Advertising technology, or adtech, is an ever-shifting landscape. Like the rest of digital marketing, it experiences fresh changes and trends every year — and keeping up with those changes is...
Automotive retail is and always has been a complex business. Selling a car is one of the most complicated transactions out there, increasingly so when you throw online retailing into...
The used vehicle landscape has undergone extreme fluctuations over the last few years, making it difficult for both dealers and customers to navigate the market. However, while some have struggled...
Digital marketing strategies have become a crucial component of running a successful dealership, often meaning the difference between success and failure in today's technologically advanced world. Unfortunately, the retail automotive...
Car dealers are faced with a multitude of unenviable challenges in 2024, ranging from uncertainty over profit margins to decreasing loyalty among consumers. More than ever, they need simple solutions...
The Federal Trade Commission's (FTC) Combatting Auto Retail Scams policy, better known as the CARS rule, aims to make the car buying process more transparent. However, many dealers say the...
Automotive dealerships must prioritize upgrading their electric infrastructure to support the anticipated increase in electric vehicle (EV) sales, projected to reach 2.5 million per year in 2028. The U.S. federal...