About: Amberly Allen

Amberly Allen

Amberly Allen is an award-winning entrepreneur and has been working with dealers for over 20 years. She understands that maximizing profits is one of the most important topics in a dealership. After spending several years researching the legislative changes and learning more about credit card processing fees—one of the largest dealership expenses—she created Dealer Merchant Services.

The future of automotive commerce: A Q&A with Dealer Merchant Services’ Amberly Allen

Amberly Allen - January 22, 2026

Dealerships are facing tighter margins, rising transaction costs, and increasing compliance scrutiny. As a result, payments are drawing renewed attention across automotive retail. We spoke with Amberly Allen, managing partner...

Safety & Compliance Publishing Partners

Most Dealerships are completely unaware that there is a very quiet, stealthy thief amongst them; in the form of credit card processing fees.

The thief among us

Amberly Allen - January 14, 2025

Most Dealerships are completely unaware that there is a very quiet, very stealthy thief amongst them. This thief is stealing from the pool of their hard-earned profits in a way that...

Publishing Partners Management & Leadership

About: Amberly Allen

Amberly Allen

The future of automotive commerce: A Q&A with Dealer Merchant Services’ Amberly Allen

The thief among us

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