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A Look At This Week’s Top OEM Headlines
This week's most impactful OEM headlines, including:
Ford to launch 4, count 'em, 4 new SUVs
USA Today reported that Ford will launch four all new...
Have you taken a recent look at customer satisfaction scores? We’ll...
How are your satisfaction scores at your service department? Do you have a culture that simply tries to upsell the customer for the next...
THIS JUST IN-January Total Sales
January sales totals are in
SAAR: 17.2 million
Chrysler
6.9%
Chrysler
22.1%
Dodge
19.1%
Fiat
-20.3%
Jeep
14.6%
Ram
5.2%
Ford
-3.2%
GM
.5%
Chevrolet
-3.6%
GMC
3.5%
Toyota
-5.0%
Nissan
1.6%
Honda
-1.7%
Kia
0%
Hyundai
1.1%
Volkswagen
-8.9%
Mazda
-2.8%
Subaru
.7%
BMW
-4.7%
Mercedes-Benz
1.7%
Audi
2.7%
Lincoln
8.4%
Lexus
-9.5%
Cadillac
-8.0%
Buick
45.5%
Acura
-14.5%
Infiniti
-11.8%
Top OEM Headlines | January 2016
This week's most impactful OEM headlines, including:
Ford to boost F-150 fuel economy with stop-start technology
Auto News says Ford is planning to put...
Don’t Strategize Your Marketing for Only Women or Millennial Car Buyers
Dealers must not equate these broad customer groups with common market segments that they can effectively target.
BY DENNIS GALBRAITH
I hear or read many dealers,...
Don’t fear being ‘mystery shopped’; shape the process to work for...
Worry more about what motivates online shoppers than about your grade, and sales performance will improve. BY DAVID KAIN
Very few phrases elicit the level...
CBT News – December 18, 2015
On today's show:
Marc Fields, CEO of Ford, gives us his thoughts about sales for the Auto Industry for 2016.
Joseph Michelli, author of numerous...
