Consistency is a word that is frequently heard in the marketing and advertising world. Do you know what you’re blogging, sharing, and posting this Wednesday? Or the Wednesday after that?...
On today's CBT Newscast for Wednesday, April 25th, 2018:
Offer a Customized Online Experience at Your Dealership - Paul Wagner, CloudEngage
Every dealer wants to make sure their dealership has a great...
Despite best efforts and best practices by dealers and manufacturers, many car buyers and service customers remain vulnerable to defection.
Rather than viewing these odds as a glass half empty, try...
Recruiting and training service personnel has been a hot topic of conversation in recent years. Attracting and retaining good talent in your service department is getting harder to do in...
On today's CBT Newscast for Tuesday, April 24th, 2018:
A Forward-Thinking Alternative To Traditional Car Ownership - Scott Painter, Fair
Scott Painter joins CBT Automotive News from the J.D. Power Automotive Conference...
The familiar circular logo is staying, but Nissan Motor Company said that many showroom changes are afoot with the company aiming for upgrades in 9,000 of its 10,000 stores over...
When you hear the words Artificial Intelligence (AI) an image of robots, self-driving cars, and super computers probably enter your mind. However, we interact with AI in many ways throughout...
More than ever before, consumers want to feel they have a relationship with companies before they make a purchase. They want to know what they stand for, and if they...
Can you imagine the day when your customers can ask their Google Assistant to schedule their car for service? Or if their car is ready to be picked up from...
On today's CBT Newscast for Friday, April 20th, 2018:
How Paragon Honda Uses Technology to Properly Serve Their Market - Brian Benstock
Can you imagine the day when your customers can ask...