What Features Are Parents of Teen Drivers Looking for Now
Adults are not the only consumers that car manufacturers and dealers have to think about. Many times, an adult is purchasing a car with the intent to pass it along...
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
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Overlooked Contributors Of A Successful Dealership
A Dealer can spend large amounts of money and energy on marketing campaigns, website development, and consumer-friendly technologies often overlooking other areas that produce success. In a recent interview, Mike...
Online Guided Selling as a Website Strategy
Almost 2 years ago, I wrote an article discussing the death of static lead forms. Although they were (and still are) being used by a number of car dealerships, their...
F&I and Social Media – 4 Ways to Boost Profits & Increase CSI
The typical dealer spends thousands of dollars a month on advertising. The car deals, the service department coupons, the parts specials…you see them in direct mail, on TV, in your...
Connecting with Your Customers Instantly Has Become a Vital Factor for Sales | Hyundai Overtakes Its German Luxury Car Rivals | A Simple Step Your Dealership Might Be Missing During A New Car Sale
On today's CBT Newscast for Wednesday, February 28th, 2018:
Connecting with Your Customers Instantly Has Become a Vital Factor for Sales
Denise Chudy, General Manager of Contact At Once! A LivePerson Company,...
Guess Who Foots the Bill for Those Vendor Perks?
The area rep for Vendor X, a digital marketing provider, just drove away from your dealership with your internet manager in the passenger seat. Don’t worry, they’ll be back; your...
Appropriate Behavior in A Dealership Starts at The Top
Ford Motor Company sent a strong message to employees and the public this week, sending one of its top executives packing after investigations revealed incidents of “inappropriate behavior.”
The executive, Raj...
Should we go after new customers?
Customer retention has been a buzz-phrase in the automotive industry for quite some time now. Customer retention is essentially the ability of a company to retain its customers over a...
Sally Whitesell: Relevant and Engaging Training Tips for Your Automotive Team
CBT News Contributor Sally Whitesell, Founder, and CEO of SW Service Solutions, Shares Training Tips for your team using strategies that are relevant and engaging . SW Service Solutions provides...
Stair Step Incentive Programs Aren’t All Bad
Quota kickbacks have a place in the automotive industry with benefits for both consumers and some dealers.
Programs that reward dealer volume sales, known as stair-step programs, are derided by a...
