Every year, as soon as the third quarter comes to an end, the floodgates seem to open with the customers being in generous moods. It seems almost like without any...
Has anyone ever told you that you have a knack for something? How about the phrase “your talent is natural”. Some people are just naturally inclined to excel at certain...
On this week's episode of F&I Today, Becky Chernek talks about how meeting the customer on their terms can improve your interview process and increase your overall PVR.
Video Transcription:
Welcome to...
January 1, 2019, is rapidly approaching, and the start of a year is when many consumers decide to take a look at purchasing a new vehicle. Changing consumer tastes can...
Determining the profitability of your dealership’s used vehicle inventory is critical to maintaining success. Are you still using ‘number of days on the lot’ to measure this value? Well, our...
On today's episode of Straight Talk, David Lewis of David Lewis & Associates talks about one of the easiest traps to fall into during your sales presentation; leaving the customer...
The days of customers only having a preference for color, make, and model are long gone.Today, car buyers can customize vehicles in a variety of ways, especially when it comes...
There is a perception in the media that dealerships do not like to sell Electric Vehicles (EV). In candid conversation, dealers would likely not disagree. EV’s represent a threat to...
GM announced last week that it would close five factories and lay off nearly 15,000 workers in a move that may be indicative of an economy preparing to slow down....
With the end of 2018 fast approaching us, it’s time to start thinking about your dealerships marketing efforts going into 2019. From your marketing efforts to your digital marketing plan,...