Today on CBTNews.com – Thursday, May 16th, 2019:
What an Increased Demand in Used Vehicles Means for Your Dealership’s Wholesale Acquisition Strategy – Patrick Janes, vAuto
It’s no secret to anyone that vehicle affordability issues continue to arise, and that means more customers are looking to purchase used cars. Here to tell us how the increase in used car demand will affect your dealership’s inventory, is Patrick Janes. Patrick is the director of wholesale management solutions and stockwave for vAuto. Watch Now
Facebook Launches Two New Marketing Tools to Help Dealers
For years, Facebook has recognized the impact and influence it has on the interactions between car dealers and potential car buyers. The social media platform houses 2.38 billion monthly users as of March 2019 and has rightfully become a staple in social media marketing strategies for savvy business owners, especially car dealers. The platform has always been known for the variety of marketing and retargeting tools it offers to dealers, but it recently went a step further by optimizing its educational offerings. Read More
How to Turn your Detail Bay into an Alternative Revenue Stream
Dealerships pay a lot of attention to sales, service and parts, but where does the detail department fit in? Does it belong to sales? Does it belong to service? This is a common debate at most dealerships. Everybody recognizes that the vehicles need to get washed and detailed, but nobody really wants to take responsibility for doing it right. Read More
