Please join us in welcoming back Glenn Pasch, auto marketing expert and CEO of PCG Digital. Glenn and PCG Digital have worked with the likes of GM, Lithia, and Nissan....
The customer relationship management (CRM) tool started out as a simple electronic rolodex and calendar. It’s now a complicated tool that is underused or disregarded by sales teams. You’re left...
CBT News Week In Review for Friday, January 24th, 2020:
A Year in Review and 2020 Industry Predictions from NADA's Chief Economist Patrick Manzi
2019 for the auto retail industry has come...
On today’s show, we’re pleased to welcome in Mike Cavanaugh, Executive Vice President for MAX Digital, who is here to discuss revamping your BDC in 2020 as well as the...
Making the decision to open a rental agency at your dealership is a huge commitment. There seems to be a lot of risk involved. Tales abound of dealership rental agencies...
2019 was certainly a busy year for Washington with tariff threats, industry disruptors, and historic trade agreements. And the folks over at AIADA have been following these developments closely and...
Today on CBTNews.com - Thursday, January 23rd, 2020:
Howard Hakes Reflects on a Successful Year as 2019’s AIADA Chairman
2019 was certainly a busy year for Washington with tariff threats, industry disruptors,...
Today on CBTNews.com - Wednesday, January 22nd, 2020:
Becky Chernek Discusses How to Adapt Your Dealership's F&I Department for the Digital Age
Here to tell us how you can revamp and re-invigorate...
As long as I have been in the car business, I’ve heard salespeople and managers jokingly use the cliché “Buyers are liars.” When I ask them when they believe buyers...
On this week's episode of F&I Today, Becky Chernek of Chernek Consulting, discusses how industry disruptors like Tesla and Carvana are re-shaping customer expectations and building brand loyalty.
VIDEO TRANSCRIPT:
Becky Chernek:...