If you really want to impact auto sales, you need to impact the shopping process early. A recent study found 86% of auto buyers research online prior to visiting a...
Are you looking for a way to increase business? The answer may be to hire a designated online salesperson at your dealership. The internet has revolutionized how businesses and customers...
CDK Global and ELEAD1ONE are merging together as one company. Joining CBT News to talk more about this new acquisition and opportunity for the CRM company is partner and Vice President of sales...
Technology is supposed to make things simple. That’s about as clear and concise as it gets when the debate turns to the application of technology throughout dealer systems and workflows.
Sure, lots...
Deciding where to put your dealership’s marketing budget and strategies can be challenging. The world of technology has brought about many options, but with each one there are pros and...
Brian Pasch takes a break from writing his next book and training industry leaders to sit down with CBT Automotive Network about digital retail and whether or not it is...
Over the past decade or so, the automotive industry has been through some major changes. A large part of this change stems from the rise of the Internet and social...
Consistency is a word that is frequently heard in the marketing and advertising world. Do you know what you’re blogging, sharing, and posting this Wednesday? Or the Wednesday after that?...
As the way of the Internet and technology, companies need to continually update their services to best suit the needs of their customers. As the Internet blossomed, companies had to...
Today’s digitally connected, always on the go, and modern consumers, are the current auto shoppers. So, in order for automotive dealerships to target these modern consumers, they have to become...