This article is part of a series on Building a Great Social Media Presence. Read Part 1 - Facebook here.
One of the most effective and complex ways to engage with your...
There’s no question about the highly competitive nature of the automotive industry. Dealerships need to on top of every aspect of their business in order to secure the sale when...
PLANO, Texas -- Toyota and Servco Pacific Inc. (Servco) have partnered to test a new car-sharing technology in Honolulu, Hawaii. The suite of software and services is an important part of Toyota's Mobility...
As more and more marketing techniques and methods are being discovered, all companies have to double their efforts to retain their customers. AdWords are simply a form of advertising for...
Most dealerships acquire used car inventory through the auction process, which can be painfully long and costly, squeezing your dealership’s potential profit margin. Consider, however, that the average dealership sees...
You may have heard by now that video email marketing increases engagement and delivers better results than traditional email marketing. If you're still not sure, here are a few statistics...
Making and Measuring Goals — And Winning
Few get to start anything from scratch. A complete do-over. But that’s exactly what happened to Don Chalmers and his team and as a...
Thanks to mobile devices, call volumes to dealerships are up significantly, outpacing internet leads by four to one, according to ADP Digital. In fact, 19 percent or about one in...
The F&I Online Revolution is Here!
By: Becky Chernek
It’s an established fact that many auto dealers fear change. But taking an “if it ain’t broke, don’t fix it” approach in the...
Helping consumers assess risk that drives aftermarket sales
By: Jim Maxim
Last year, our company pulled data from 270 Fiat Chrysler Automobiles dealers using leading e-menu software. Digital menus engaged customers using...