TSLA375.530-6.08%
GM78.9500%
F13.855-0.14%
RIVN14.640-0.25%
CYD45.980-3.27%
HMC25.7600.18%
TM167.7600.53%
CVNA67.9253.095%
PAG183.4406.73%
LAD305.3008.22%
AN194.8502.69%
GPI317.510-0.74%
ABG206.3306.88%
SAH83.6202.195%
TSLA375.530-6.08%
GM78.9500%
F13.855-0.14%
RIVN14.640-0.25%
CYD45.980-3.27%
HMC25.7600.18%
TM167.7600.53%
CVNA67.9253.095%
PAG183.4406.73%
LAD305.3008.22%
AN194.8502.69%
GPI317.510-0.74%
ABG206.3306.88%
SAH83.6202.195%
TSLA375.530-6.08%
GM78.9500%
F13.855-0.14%
RIVN14.640-0.25%
CYD45.980-3.27%
HMC25.7600.18%
TM167.7600.53%
CVNA67.9253.095%
PAG183.4406.73%
LAD305.3008.22%
AN194.8502.69%
GPI317.510-0.74%
ABG206.3306.88%
SAH83.6202.195%

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Sokal

The Latest Digital Marketing Trends in Retail Automotive – Mark Sokal, CEO of Sokal Digital Advertising

- March 7, 2019
On today’s show, we welcome back Mark Sokal, CEO of Sokal Digital Advertising, a powerful marketing agency with over 100 employees and well over 350 clients around the nation. Sokal’s...
Brian Benstock

Brian Benstock on What it Takes to Drive an Award-Winning Dealership

- February 20, 2019
Coming off of a record-breaking 2018, Paragon Automotive became the highest volume dealer to take home the Precision Team Award for Acura and the President's Award Elite for Honda. We...
CRM

Incorporating Your CRM with Your Phone Process to Capitalize on Leads – Mike Haeg

- February 18, 2019
Every dealer knows it costs hundreds of dollars just to make the phone ring, but integrating a CRM to your sales calls can help your dealerships capitalize on those selling...
personalization

Online Personalization Tools: How/Why They Can Boost Profits

- January 25, 2019
If you are not currently personalizing your websites and other online platforms, then you’ve losing revenue. In 2018, it was reported that businesses lost around $756 billion due to poor...
marketing

The Digital Marketing Tool That Should Be at The Top of Your Sales Strategy in 2019

- January 23, 2019
Does your digital marketing strategy mostly consist of social media and paid ads? If so, you are not alone. Social media marketing has grown in popularity, and the impact of...
newscast

How Rising Transaction Rates Could Affect Your Dealership’s Bottom Line | The Digital Marketing Tool That Should Be at The Top of Your Sales Strategy | Pros and Cons of Running an Overnight Repair Shop

- January 23, 2019
Today on CBTNews.com - Wednesday, January 23rd, 2019: How Rising Transaction Rates Could Affect Your Dealership's Bottom Line - Steve Finlay, WardsAuto The auto industry ended on another high for 2018, and...
marketing

Top 5 Trends For Marketing Strategies In 2019

- January 3, 2019
Marketing is still one of the best ways to spread awareness for a product, service or brand. With an ever-changing landscape when it comes to consumer satisfaction, paying attention to...
newscast

Week In Review: Update Your Vehicle Appraising System to Boost Profits in 2019 – Dale Pollak | Progressive Branding Strategies For Your Dealership – Paul J. Daly | The Best Digital Marketing Practices for 2019 – Brian Pasch

- December 21, 2018
CBT News Week in Review for Friday, December 21, 2018: Progressive Branding Strategies For Your Dealership - Paul J. Daly, Congruent Story Today we speak with Paul J. Daly, founder, and CEO of...
digital marketing

The Best Digital Marketing Practices for 2019 – Brian Pasch, PCG Companies

- December 19, 2018
Both dealers and vendors are beginning to realize that online platforms like google analytics play an important role in a dealership’s digital marketing strategy, and our guest today knows better...
marketing

What Marketing Efforts Should Be On Your Radar Going Into 2019

- December 14, 2018
With the end of 2018 fast approaching us, it’s time to start thinking about your dealerships marketing efforts going into 2019. From your marketing efforts to your digital marketing plan,...