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When the March sales figures were released, the alarm bells sounded across the automotive industry. March new vehicle sales contributed to an overall quarterly...

Due to the coronavirus isolation orders and a sudden shutdown of the American economy, early April predictions were for a serious downturn in car...

As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Brian Finkelmeyer, Senior Director of New Car Solutions for vAuto,...

At NADA 2020 in beautiful Las Vegas, host Jim Fitzpatrick was joined by Greg Uland, Marketing Director for Reynolds & Reynolds, a household name...

On today’s show, we’re pleased to welcome Chris May, Director of Performance Development Center at JM&A Group, a comprehensive dealer solutions company that has...

In years past, a common criticism the auto industry has faced is that it’s stuck in the past or slow to innovate. However, industry...

On this week's episode of Auto Marketing Now, Brian Pasch of PCG Companies discusses how critical it is to create a brand promise if...

On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not...

Setting the right tone for the new year is crucial for any dealership. Now is the time to throw out bad habits, try new...

On today’s show, we’re pleased to welcome back Rudy Tremenio, otherwise known as Mr. El Patronn, Managing Partner at Brooklyn Mitsubishi. VIDEO TRANSCRIPT:  Jim Fitzpatrick: Hey...