TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

Auto retail expert Dale Pollak examines a new approach to inventory management

- May 18, 2021
Retail prices have soared as industries across the country fight supply-chain woes, and retail automotive is no different. According to recent Cox Automotive findings, the rapid rate of vehicle appreciation...
Kerri Wise
Sales & Marketing

Kerri Wise discusses how car dealers can expand their customer base through digital retailing

- May 17, 2021
Automotive Industry Veteran, Kerri Wise, has been named as Vice President of Marketing for AutoFi. On today’s show, we’re pleased to welcome her to discuss the new appointment. Wise is...
car shoppers
Sales & Marketing

Silent website shoppers: How to convert more car shoppers to phone ups & showroom visits

- May 17, 2021
For years, dealership lead volumes have been on a steady decline with most car shoppers making initial contact with a dealership via phone or by simply walking into the showroom....
customer trade-in
Sales & Marketing

Is your car dealership missing out on customer trade-in opportunities? – Sean Gardner, Joe Verde Group

- May 17, 2021
Today on CBT News, host Jim Fitzpatrick is joined by Sean Gardner, Instructor and Sales Trainer with Joe Verde Group.  Gardner begins the conversation by discussing the ways car dealers can...
Cars.com
Sales & Marketing

Alex Vetter, CEO of Cars.com discusses strong earnings report for Q1

- May 11, 2021
Last Thursday, Cars.com, a leading digital marketplace and solutions provider for the automotive industry, released its financial results for Q1 2021. From the beginning of January to the end of...
Sales & Marketing

Auto retail expert Jasen Rice discusses the latest trends in the used car market

- May 10, 2021
In case you missed it, we’ve got a brand new show on CBT all about the used car industry. On today’s show, we’re pleased to welcome the host of Used...
marketing
Sales & Marketing

What is your marketing budget really delivering?

- May 10, 2021
Question for General Managers in dealerships each month: Do you understand what your marketing budget is delivering? There is a lot of money being spent each month on advertising and technology,...
Ford
Sales & Marketing

Thousands of F-Series trucks parked along I-71 show just how chip shortage is going

- May 10, 2021
Driving along I-71 near Sparta, Kentucky, rows upon rows of Ford pickup trucks can be seen in parking lots, in full view. They aren’t ready for shipment to dealers, however,...
General Motors
Sales & Marketing

General Motors CMO Deborah Wahl discusses the automaker’s transition to an all-electric future

- May 6, 2021
General Motors has recently rolled out a new logo and rebranded website as part of its "Everybody In" campaign which highlights its corporate transformation to an all-electric future. The Detroit-based...
Sales & Marketing

Cory Mosley discusses the importance of breaking bad sales habits even during times prosperity

- May 5, 2021
The 15th Annual Online Sales Success Workshop is coming back this June. The in-person digital sales and marketing workshop is set to feature a number of speakers you may be...


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CBT News
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