TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

wholesale
Sales & Marketing

Wholesale prices expected to climb even higher after setting September record

- October 15, 2021
The Manheim Market Report for September 2021 showed that wholesale used vehicle prices have risen to an all-time high once again, and the increase isn’t expected to be at its...
September
Sales & Marketing

New vehicle average price soars to more than $45,000 in September

- October 15, 2021
Auto industry professionals continue to wonder, just how high will new prices rise before hitting a ceiling? The answer to that question did not come in September. Kelley Blue Book...
inventory
Sales & Marketing

The importance of utilizing marketing as a communication tool during inventory crunches

- October 14, 2021
Dealers have reported spending much less on marketing throughout the coronavirus pandemic due to great sales. Is this method sustainable or potentially damaging? This time last year we brought you...
Price
Sales & Marketing

How car dealers can win over new customers and retain them long-term

- October 14, 2021
Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer interviews,...
loyalty marketing program
Sales & Marketing

5 effective ways to sell the value of the phone call

- October 14, 2021
On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, explains the best ways to create value for every lead that gets followed up with a phone...
dealer
Sales & Marketing

The unique challenges dealer groups are facing when comparing marketing reports

- October 13, 2021
On the latest episode of Auto Marketing Now, host Brian Pasch talks about the unique challenges dealer groups face when trying to compile comparison marketing reports. One of the biggest challenges is...
customer lifetime value
Sales & Marketing

Force Marketing’s John Fitzpatrick discusses the importance of a Customer Lifetime Value approach

- October 13, 2021
The Digital Dealer Conference and Expo kicked off yesterday and if you’re attending, you’ll be hearing from some great experts like the President and CEO of Force Marketing, John Fitzpatrick....
Roger Love
Sales & Marketing

How long will used car values stay high? KBB’s Micah Tindor weighs in

- October 12, 2021
On the latest episode of Straight to the Point, host Frank J. Lopes sits down with Senior Director of KBB Instant Cash Offer, Micah Tindor. Lopes gets straight to the point...
dealer
Sales & Marketing

When dealers and partners match talent and tech, consumer experience shines

- October 12, 2021
Personalization is at the core of the way we shop for and purchase everything these days. From groceries to cars, consumers want a fast, easy, and uniquely satisfying experience that...
success customer experience
Sales & Marketing

4 psychological phases customers may experience that can prevent a sale

- October 11, 2021
On the latest episode of Mind Your Own Business, host Jonathan Dawson, founder of Sellchology, discusses the risk some dealers are putting their businesses in right now. The marketplace is going to...


Latest Articles
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White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
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Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
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GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
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White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
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Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
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NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
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Affordability takes center stage at the 2026 NY Auto Show
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Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
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Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
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California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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