TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

engagement
Sales & Marketing

Build more value for your customers with this car shopping engagement tool

- November 25, 2021
Welcome to another edition of Inside Automotive with Jim Fitzpatrick. Today, Jim is joined by Hugh Hathcock and Kalah McCoy, Owner and Executive Vice President of Velocity Automotive Solutions (VAS),...
dealer
Sales & Marketing

Why optimizing Google My Business can lead to high quality traffic

- November 24, 2021
On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, covers the latest updates to the dealer's number one source of high-quality traffic, Google My Business. Google My...
Sales & Marketing

Leveraging data for smarter communication between dealerships and customers – Atul Patel, CEO of Orbee

- November 23, 2021
Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Atul Patel, Co-Founder and CEO of customer data platform, Orbee. In this segment,...
Sales & Marketing

A2Z Sync’s Chip Perry explains the power of a one-person sales model

- November 23, 2021
Last week, CBT News anchors Jim and Bridget Fitzpatrick were on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest trends and strategies in modern retailing. In this...
Roger Love
Sales & Marketing

Why it’s time for automotive professionals to get paid what they deserve

- November 23, 2021
On the latest edition of Straight to the Point, host Frank J. Lopes discusses why it's time for automotive professionals to reclaim front-end gross. For years, automotive professionals have been working hard...
auto industry
Sales & Marketing

3 auto industry trends that will become more important in 5-10 years

- November 23, 2021
We often talk about dealer profitability, digital retailing, sales training, and other subjects related to what’s currently happening in the auto industry. However, today we take a step back or...
Roadster
Sales & Marketing

Moving forward: The focus and path for Roadster and CDK Global

- November 23, 2021
In early June 2021, CDK Global acquired Roadster for $360 million. The two companies joined forces with the intent to drive modern retailing to a new level, enhancing both the...
Sales & Marketing

What is Open Dialog Advertising and how does it connect consumers to car dealers? Eric Brown, CEO of inSearchX

- November 22, 2021
Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Eric Brown, Co-founder and CEO of inSearchX, an Open Dialog Advertising (ODA)...
Sales & Marketing

Why consistency is key to creating the best online car-buying experience for consumers – Rusty West, CEO of Market Scan

- November 22, 2021
Early last week, CBT News was on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest innovations in modern retailing from the auto industry's top professionals. In this...
email
Sales & Marketing

How to improve email marketing effectiveness in 3 simple tips

- November 22, 2021
When you mass email contacts with broad messages you ruin your database. Case in point, my dad recently bought a gently used Hyundai Sonata. One week after he bought it,...


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CBT News
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