TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Graphic designer sketching new ad designs on tablet.
Sales & Marketing

8 tips to revamp your dealership ad designs for today’s modern customers

- April 13, 2023
You may not want to believe it, but your customers are becoming increasingly immune to traditional advertising— especially your future customers. MarketingTech News mentions a report titled “Ad blockers and advocacy: Why...
Frye, young customers
Sales & Marketing

Creative dealership marketing strategies that appeal to young customers — Kevin Frye

- April 12, 2023
It’s crucial to engage with young consumers today as they are tomorrow’s buyers. On today’s Inside Automotive, we’re pleased to welcome back the Marketing Director at Jeff Wyler Automotive Family,...
Lissette Gole, branding
Sales & Marketing

How branding can help your dealership be more competitive – Lissette Gole | Google

- April 10, 2023
Branding is an essential component of business growth, and as the car market becomes more competitive it is more important than ever for dealers to understand this important marketing strategy....
automotive sales pipeline
Sales & Marketing

How to keep your sales pipeline flowing strong all year long

- April 10, 2023
As the automotive industry continues to transform, with the advent of electric vehicles, autonomous driving technology, and subscription-based services, it looks like a bright future for dealers. However, it won't be...
Gardner negotiations
Sales & Marketing

2 full-proof ways to successfully negotiate price — Sean Gardner | Joe Verde Group

- April 6, 2023
As customers adjust to a different automotive retailing landscape, it’s more important than ever for sales professionals and managers to continue honing and developing their skills. Today on Inside Automotive,...
Happy customer with car during a period of strong auto sales
Sales & Marketing

U.S. auto sales defy economic headwinds in first-quarter of 2023

- April 5, 2023
Amid an uncertain economic outlook, the automotive industry has much to be optimistic about with March's auto sales performance. With year-over-year new vehicle gains and most major automakers seeing growth,...
Young couple looking at used car inventory
Sales & Marketing

5 ways to rev up your dealership’s used car inventory for tax refund season

- April 3, 2023
The tax refund season, an annual event as eagerly anticipated as the arrival of spring itself is upon us once again. And, so far, the IRS has issued way more...
one of the most significant developments in car sales has been the rise of mobile video
Sales & Marketing

Mobile video revolution: The new era of car sales

- March 30, 2023
Automobile dealerships are told they must adapt to the ever-changing landscape every week. Or at least it seems that way. For example, one of the most significant developments in car...
word-of-mouth marketing
Sales & Marketing

6 ways your dealership can capitalize on word-of-mouth marketing

- March 27, 2023
The greatest ambassador a dealership or any consumer-facing business has is current customers. People are more likely to consider the outlook of those they trust. According to Nielsen, 82% of...
Sales & Marketing

Price control meets traction control

- March 27, 2023
Demand is a slippery road. Sometimes the wheels spin, but the vehicle doesn’t move. So you lower the price to get some traction. But how much? And to which wheel? The...


Latest Articles
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White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
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Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
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GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
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White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
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Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
Latest Articles 04/03/26

Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
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Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
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Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
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California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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