TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Randy Barone, Vice President of Business Development at ACV, and Doug Hadden, ACV Vice President, discuss managing EV inventory.
Sales & Marketing

Q&A with ACV: Managing used EV inventory for greater sales success

- August 14, 2023
As the automotive industry experiences a rapid acceleration of electric vehicle trends, dealerships must adapt to this changing landscape to seize new business opportunities. Transitioning to EVs involves more than...
Dale Pollak joins Inside Automotive to discuss inventory management strategies and why car dealers should be more open to trying new methods.
Sales & Marketing

Why dealers should reevaluate their inventory management strategies now — Dale Pollak

- August 14, 2023
Over the last few years, fluctuating production and an unstable supply chain have made it difficult for car dealers to keep their lots stocked. Now, however, the automotive industry is...
On today's Inside Automotive, we're joined by Lissette Gole who will elaborate more on this years refresh of Google's Dealer Guidebook.
Sales & Marketing

Insights from the new 2023 edition of Google’s Dealer Guidebook with Lissette Gole, Head of Automotive Retail

- August 9, 2023
Are you using Google the right way? We know there has been a lot of transformation and competition in retail automotive, but nearly all vehicle shoppers go online to find...
AI artificial intelligence
Sales & Marketing

How AI is revolutionizing automotive sales and marketing

- August 9, 2023
The auto industry has always been a trailblazer in adopting cutting-edge technology in manufacturing, marketing, and in vehicles. Artificial intelligence (AI) is now driving the sector to even more unprecedented...
Inventory is higher than it has been for dealers, but not by much, and dealers still need to fill their lots. On today’s CBT Now, we’re focusing on odometer fraud, which has plagued the retail automotive industry for decades, and ways dealers can avoid potential problems when in the market for a vehicle. We’re pleased to welcome Kirsten Von Busch, Experian’s Director of Product Marketing for Automotive, and Ron Montoya, Edmund’s Senior Consumer Advice Editor and Content Strategy.
Sales & Marketing

How to avoid odometer fraud when acquiring used inventory — Kirsten Von Busch & Ron Montoya

- August 8, 2023
Inventory is higher than it has been for dealers, but not by much, and dealers still need to fill their lots. On today’s CBT Now, we’re focusing on odometer fraud,...
On today’s CBT NOW, we’re pleased to welcome back Karl Brauer, the Executive Analyst for iSeeCars.com, where Brauer will shed some insight into the numbers and what’s happening with the turbulent used car market overall.
Sales & Marketing

Examining the ‘turbulent’ used car market — Karl Brauer | iSeeCars

- August 7, 2023
According to the most recent iSeeCars study, used electric vehicle prices have fallen by nearly 30%! On today’s CBT Now, we’re pleased to welcome back Karl Brauer, the Executive Analyst...
Car shopping doesn't have to be stressful. With the right approach, you can help turn it into a fun, engaging, and empowering experience.
Sales & Marketing

How to make car shopping more fun for your customers

- August 4, 2023
Car shopping should be e­njoyable, not intimidating. As a dealership owne­r, your job goes be­yond simply selling a car. It includes providing helpful advice­ and fostering an environment whe­re customers...
Matt Easton auditing sales
Sales & Marketing

Simplify the sales pitch to help your customers take action — Matt Easton | Easton University

- August 2, 2023
In today’s world of social media, and information and choice overload, it's no wonder why customers often say, “I need to think about it.” There really is too much to...
Julian Treasure
Sales & Marketing

Using conscious listening to aid salespeople in improving customer satisfaction — Julian Treasure

- July 28, 2023
In today's noisy, fast-paced, and competitive business landscape, effective listening and speaking are skills you should master. It ultimately impacts your bottom line. On today's Inside Automotive, we're pleased to...
Timing is critical to both dealers and car buyers and seasonal sales are once again playing a big role.
Sales & Marketing

Q&A | How auto dealers can leverage the return of seasonal sales

- July 28, 2023
Seasonality plays a crucial role for both dealers and car buyers, and understanding its impact is vital in the automotive industry. Historically, certain seasons experience higher demand for vehicles, such...


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CBT News
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