TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Vicki Poponi and Steve Schmith join Driving Solutions to explain the importance of cloud marketing in a technologically evolving industry.
Sales & Marketing

Introduction to cloud marketing: the power of personalized shopping

- October 16, 2023
Cloud marketing has become a normal but crucial facet of modern digital retail, but the automotive industry has yet to truly grasp its utility. To achieve long-term success, dealers and...
Paulo da Silva joins Driving Solutions to discuss automotive e-commerce and the need to prioritize digital retail in tPaulo da Silva joins Driving Solutions to discuss automotive e-commerce and the need to prioritize digital retail in the dealership.he dealership.
Sales & Marketing

The increasing relevancy of automotive e-commerce — Paulo da Silva | Cox Automotive

- October 16, 2023
Selling cars and trucks online with automotive e-commerce is now a reality, but many dealers are still confused about whether digital retail is good for their businesses. After all, the...
By marrying online innovations with the hands-on experiences they excel at, dealerships can craft a future-ready, holistic EV buying journey.
Sales & Marketing

Creating a seamless online-to-offline EV buying experience

- October 16, 2023
Remember the golden days of car buying? There wasn't an internet where people could do research—only magazines. When new cars arrived, dealers often used opaque waterproof marker paint over the...
Rusty West joins Driving Solutions to discuss the importance of convenience and consistency in improving the dealership experience.
Sales & Marketing

What car buyers expect from their dealership experience — Rusty West | Market Scan

- October 12, 2023
In this era of fast-paced technological innovation and evolving consumer expectations, the retail automotive industry has found itself at the crossroads of providing a traditional dealership experience or developing new...
lifetime customers
Sales & Marketing

Four strategies for creating lifetime customers at the dealership

- October 12, 2023
Of new car buyers, it remains true that roughly 70% defect within the first three years of ownership. For used car buyers, it’s even more difficult to keep them as...
Kathryn Schifferle joins Driving Solutions to discuss the untapped potential of the commercial vehicle segment for car dealers.
Sales & Marketing

Tapping into the commercial vehicle segment — Kathryn Schifferle | Work Truck Solutions

- October 11, 2023
  The automotive industry has experienced notable shifts in car buying behavior over the last five years, even in the commercial vehicle segment. Since 2022, fleet customers have been a primary...
As many buyers begin their vehicle search online, a dealer’s website is the prime place to begin building a seamless customer experience.
Sales & Marketing

From online to in-store: creating a seamless dealership customer experience

- October 11, 2023
Rapid digitalization during the pandemic has made a lasting impact on the way customers shop for vehicles. According to S&P Global Mobility's latest Vehicle Buyer Journey Study, 65% of U.S. vehicle...
Sean Gardner joins Inside Automotive to discuss the four phases every successful sales strategy should have.
Sales & Marketing

The four phases of every good sales strategy — Sean Gardner | Joe Verde Group

- October 10, 2023
Despite drastic transformations in the way vehicles are sold, a car buyer's business is still won more often through sales strategy rather than competitive pricing. Dealers and their sales teams...
Courtney Roberts-Lawes joins Driving Solutions to discuss the importance of convenience in providing excellent car buying experiences.
Sales & Marketing

Reducing friction between online and in-store car buying experiences — Courtney Roberts-Lawes | Gubagoo

- October 10, 2023
In the fast-paced world of automotive sales, dealers and their trusted business partners are constantly striving for ways to bridge gaps in the digital and in-store car buying experiences. Providing...
Aaron Baldwin joins Driving Solutions to discuss the crucial role technology will play in driving new car sales throughout the fourth quarter.
Sales & Marketing

Make Q4 count: how dealers are using tech to boost new car sales — Aaron Baldwin | automotiveMastermind

- October 9, 2023
As the automotive industry enters the fourth quarter, dealers are forming new strategies to navigate the ever-evolving landscapes of new car sales, particularly in the electric vehicle segment. Despite the...


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Legal battles reshape car sales
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