Why you should work deals, not leads
Conventionally, a vehicle sale kicks off with a lead, which ideally transitions into a deal. This may seem straightforward, but in reality, it's far from it. The pursuit of most...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
How dealerships can more effectively manage inventory risks – Len Short | Lotlinx
Dealerships are in a critical phase as discounts are being applied to aging car inventory. Len Short, the Chairman and CEO of Lotlinx, speaks with anchor Jim Fitzpatrick on the...
New car sales projected to rise in January despite seasonal slowdown
This month's new car sales are set to rise from last January but decline from December, according to a preliminary forecast from Cox Automotive.
In early 2023, the auto market was...
The 5 biggest automotive adtech trends to watch out for in 2024
Advertising technology, or adtech, is an ever-shifting landscape. Like the rest of digital marketing, it experiences fresh changes and trends every year — and keeping up with those changes is...
How a telephone system can increase your CSI score
Customer Experience (CX) is created every time a customer engages with your dealership from car shopping research to ongoing service and repair work. It’s not a surprise, therefore, that CX...
Exclusive: auto industry veteran Marc Cannon on Vroom’s exit from online used car operations
Online used car retailer Vroom is shutting down its digital retail business following a struggle to raise funds in an increasingly competitive environment. Joining us today on CBT Now to...
5 marketing strategies to try at your car dealership this year
Want to learn about some new marketing strategies for your car dealership for 2024? We would love to tell you about some new trends and tried and true methods that...
Video marketing strategies that convert leads into sales
The key to success is converting leads into sales for automotive dealerships. And video marketing is one of the most effective ways to do just that. According to a Vidyard study, prospects...
New car prices dip in December as buyer’s market returns
New car prices continued to fall in December as the automotive market remains on track to hit pre-pandemic norms in the near future.
According to Cox Automotive, new vehicle transaction prices...
Dealership marketing headwinds and the solutions to beat them — Brooke Furniss | BZ Consultants Group
Dealership marketing strategies must be frequently tuned to maintain their effectiveness, lest consumer preferences and technological advances make them obsolete. As the retail automotive community enters into a new year...
Latest Articles
