TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Car Sales vs. The Ride-Sharing Generation
Car Sales vs. The Ride-Sharing Generation
Do they or don’t they…want to drive, that is? Despite previous reports suggesting the Internet, social media and car-sharing/public transportation had supplanted the need for...
Optimizing Your Website for Top-of-Funnel Buyers
Helping the Undecided Become Decided
By: Russ Chandler
If you’re like most dealerships, you likely focus a lot of your marketing and sales efforts towards the bottom of the purchasing funnel —...
How one dealer competes with his competition
Jim Fitzpatrick sits down with Brian Finkelmeyer, Director of Conquest Business Development at vAuto and Greg Brown, GM/Partner with Ford Lincoln of Franklin
The Power of Goals And Managed Measurement
Want to Get Something Done? Measure It!
By: Michael Roppo
When goals are measured and managed, performance and profitability improve intentionally. Goal Setting, measuring and managing performance are always a difference...
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