Ford uses Snapchat to launch SUV
It was hard to miss the message behind Ford Motor Co.’s pop-up event in Hollywood on Monday night. The tiny homes, vignette of Venice Beach, signs emblazoned with social media...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
The right way to follow up a lead
It may seem obvious, but strong body language and emphatic hand gestures mean nothing in a dealership’s follow-up sales call to a potential buyer.
Whether a salesperson is on the phone...
How does timing help impact your sales?
Aaron Wirtz: Timing is especially important in dealership life because we spend so much time there. So, how does timing help impact your sales? Aaron explains.
How to have a successful demo ride
David Lewis: It’s probably a great idea to be quiet during a demo drive. David explains why.
Why being where Millennials hangout (online) will benefit your dealership
With 80% of car buyers using some form of digital technology to research their options before entering a car dealership, auto dealers face an extremely competitive market.
To top it off,...
How you can use facebook in your dealership
Mark Tewart: People on Facebook want to know more about you and build trust, not necessarily with your dealerships. So, how personable are you?
Why your dealership will benefit from this brand’s experience center idea
In an age when the buzz is about "virtual test drives" and buying cars without setting foot in a dealership, Porsche has embarked on a $60-million experiment here in hopes that...
Improving Your Call Measurement
On this week's episode of Auto Marketing Now, Brian speaks to Cassie Broemmer, VP of Business Development with CarWars, about modern issues with many dealers’ phone processes and how you...
How to grow today’s digital age
How to grow today's digital age
U.S. auto sales are on a tear. Earning reports out of Detroit have been a stunning counterpoint to the recent gloomy economic news. For one...
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