How to handle different personality types
Mark Tewart: Customers come in the form of personality types. Mark shows you which ones you’ll with today and how to handle them.
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Is your dealership truly prepared for the next digital wave?
Joe Gumm talks with Eric Brown, President of LotLinx Media Holdings
Do online car shoppers visit dealers more often?
Consumers who spend more time car shopping online end up visiting dealerships more often. But those stays are relatively short.
That’s according to an Accenture study that among other things compares...
Do your amenities retain customers?
Joe Gumm talks with Jeff Cowan host of Weekly Tune Up
If you don’t have a Facebook review process, it’s time to get one
Brian Pasch : Think your customers are only going to DealerRater, Google and Yelp for your dealership reviews? Think again. If you don’t have a Facebook review process, now would probably...
What’s CarMax’s secret?
Shamim Mohammad has been CIO of CarMax for nearly two and a half years. During that time, he has led a radical digital transformation. One of the first hallmarks of...
Capture and convert mobile opportunities on your lot
Jim Fitzpatrick talks with Ben Anderson, CEO OF Automotion
What Are the New Tools You Can Use to Boost Conversions?
On this week's episode of Auto Marketing Now, Brian talks to James Grace, Sr. Director of Analytics Products with Cox Automotive, about increasing website engagement and new tools you can...
How is your engagement?
Cory Mosley: How is your engagement? Is it more of an all day process or something that’s on a piece of paper from a script?
FTC makes a big move on recalled vehicles
The public has long been wary of used cars and the claims of roadworthiness by the dealers who sell them. On Friday, the nation’s main advertising regulator issued a ruling...
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