Do consumers want shorter leases?
Car shoppers are interested in shorter vehicle-lease terms, according to a poll.
In an online survey of 2,500 people, about 70% say they would like lease terms of 24 months. Typical...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
How to incorporate video in your marketing
CBT News Anchor Joe Gumm sat down with Phil Sura, video marketing expert and speaker at the 2017 CBT Automotive Conference + Expo to chat about his breakout session. Phil...
How to track your team’s success each month
Glenn Pasch: Your managers are extremely busy, so how are they tracking your team’s success each month?
3 Ways to Develop Happy Customers Online
Every day, more of the car buying process is occurring on dealership websites. As the automotive industry comes to terms with this, it becomes imperative for them to learn about...
Two things that will improve Service Advisor turnover
Joe Gumm talks with Don Reed, CEO of DealerPro Training to discuss two things that will improve Service Advisor turnover
How to make smart marketing investment decisions
Brian Pasch hosts Steve White, CEO of Clarivoy, to examine how they're helping dealers create greater transparency in their marketing investments to make smarter decisions.
The number one mistake most social managers make
CBT News Anchor Joe Gumm sat down with Laura Madison, dealership social media expert to chat about her breakout session at the 2017 CBT Automotive Conference.
Laura will host a DealerTalks...
What’s your best price?
Mark Tewart: It’s a loaded question when customers ask: What’s your best price? Find out how Mark suggests handling it.
Market Trends Vs. consumer’s demands
One of the biggest complaints customers have about purchasing a new vehicle is that it takes too long.
When it comes to time, the first question dealerships should ask is, “How...
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