Is TV advertising still effective?
If you've got any doubts that television advertising retains a crucial role in feeding the automotive marketing funnel, just turn on the TV for a few minutes this holiday season....
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SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Lessons learned from Beepi
Selly Automotive CEO Zach Klempf has areas that can be improved to keep customers coming back to your dealership
Look who TrueCar is teaming up with to attract more car buyers
Consumer Reports claims it is financially independent from the products and services it evaluates. Its relationship with the car industry has become very close, however. The nonprofit has set up...
How to drive more traffic to your website
ESPN's Eric Johnson shares how to be on top of your dealership's game when it comes to digital marketing
David Lewis: Rapport with customers is important
David Lewis: Rapport with customers is important, but David says try this idea instead.
What happens when you present customers with three options instead of two?
Victor Antonio: What happens when you present customers with three options instead of two?
Align Your FI Marketing with Consumers Wants
Bringing Customers Back
By: Glenn Pasch
Fixed operations marketing seems to be a big buzzword for 2017. With sales of new vehicles seeming to plateau, the reliance on Fixed Operations will be...
Finding a balance between working the showroom & working your CRM
Joe Gumm talks with Clint Burns, CEO of Next Up
Who is controlling the conversation…you or the customer?
Alan Ram: Who is controlling the conversation...you or the customer?
Should your dealership be advertising on Facebook?
Joe Gumm talks with Scott Meyer, brofounder of 9 Clouds and 2017 CBT Conference Speaker
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