TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Brooke Kovanda

3 Ways to Develop Happy Customers Online

- January 11, 2017
Every day, more of the car buying process is occurring on dealership websites. As the automotive industry comes to terms with this, it becomes imperative for them to learn about...
Team Success

Two things that will improve Service Advisor turnover

- January 11, 2017
Joe Gumm talks with Don Reed, CEO of DealerPro Training to discuss two things that will improve Service Advisor turnover
Sales Strategy

How to make smart marketing investment decisions

- January 11, 2017
 Brian Pasch hosts Steve White, CEO of Clarivoy, to examine how they're helping dealers create greater transparency in their marketing investments to make smarter decisions.

The number one mistake most social managers make

- January 10, 2017
CBT News Anchor Joe Gumm sat down with Laura Madison, dealership social media expert to chat about her breakout session at the 2017 CBT Automotive Conference. Laura will host a DealerTalks...

What’s your best price?

- January 10, 2017
Mark Tewart: It’s a loaded question when customers ask: What’s your best price?  Find out how Mark suggests handling it.

Market Trends Vs. consumer’s demands

- January 9, 2017
One of the biggest complaints customers have about purchasing a new vehicle is that it takes too long. When it comes to time, the first question dealerships should ask is, “How...

How much follow up should you do?

- January 9, 2017
Grant Cardone: How much follow up should you do?  

The absolute best way to reach car shoppers

- January 9, 2017
Joe Gumm talks with J.C. Baker, Director of Sales at Jake Sweeney Chevrolet
Service Reception

3 Things Salespeople Need to Sell to Their Customers

- January 9, 2017
Bringing Customers Back By: Glenn Pasch Fixed operations marketing seems to be a big buzzword for 2017. With sales of new vehicles seeming to plateau, the reliance on Fixed Operations will be...


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