The Top 3 reasons most consumers don’t buy online
Joe Gumm and Aaron Schinke: Are consumers really ready to purchase online?
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ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
New Study: See what 3 out of 4 car shoppers want.
Only 24% of car buyers considered buying an SUV in a year in which total retail sales of SUVs comprised 42% of the market. Only five years ago, SUVs made...
How to lower turnover at your dealership
In the constant struggle to keep your dealership growing and competing, it’s easy to overlook the importance of the employee onboarding process.
Owners and managers tend to get tunnel vision and...
Frank J. Lopes: How to call potential buyers
Frank J. Lopes: What not to do when calling potential car buyers for the first time or following up.
How to succeed by fixing your dealership’s phone process
Jim Fizpatrick and Chip King, Founder and CEO of CallRevu on how to succeed by fixing your dealership's phone process
How can validation affect a customer’s decision?
David Kain: David explains how a moment of validation could impact a customer’s decision on whether to move on in the car buying process or not.
How do your sales people prepare for work?
David Lewis: Imagine if your salespeople prepared for work like this Hall of Fame basketball player prepared for games.
Do consumers want shorter leases?
Car shoppers are interested in shorter vehicle-lease terms, according to a poll.
In an online survey of 2,500 people, about 70% say they would like lease terms of 24 months. Typical...
How to incorporate video in your marketing
CBT News Anchor Joe Gumm sat down with Phil Sura, video marketing expert and speaker at the 2017 CBT Automotive Conference + Expo to chat about his breakout session. Phil...
How to track your team’s success each month
Glenn Pasch: Your managers are extremely busy, so how are they tracking your team’s success each month?
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