TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Decrease Turnover

How to succeed by fixing your dealership’s phone process

- January 16, 2017
Jim Fizpatrick and Chip King, Founder and CEO of CallRevu on how to succeed by fixing your dealership's phone process

How can validation affect a customer’s decision?

- January 13, 2017
David Kain: David explains how a moment of validation could impact a customer’s decision on whether to move on in the car buying process or not.   
David Kain

How do your sales people prepare for work?

- January 12, 2017
David Lewis: Imagine if your salespeople prepared for work like this Hall of Fame basketball player prepared for games.
Sales Prep

Do consumers want shorter leases?

- January 12, 2017
Car shoppers are interested in shorter vehicle-lease terms, according to a poll. In an online survey of 2,500 people, about 70% say they would like lease terms of 24 months. Typical...
Phil Sura

How to incorporate video in your marketing

- January 12, 2017
CBT News Anchor Joe Gumm sat down with Phil Sura, video marketing expert and speaker at the 2017 CBT Automotive Conference + Expo to chat about his breakout session. Phil...
Glenn pasch

How to track your team’s success each month

- January 11, 2017
Glenn Pasch: Your managers are extremely busy, so how are they tracking your team’s success each month? 
Brooke Kovanda

3 Ways to Develop Happy Customers Online

- January 11, 2017
Every day, more of the car buying process is occurring on dealership websites. As the automotive industry comes to terms with this, it becomes imperative for them to learn about...
Team Success

Two things that will improve Service Advisor turnover

- January 11, 2017
Joe Gumm talks with Don Reed, CEO of DealerPro Training to discuss two things that will improve Service Advisor turnover
Sales Strategy

How to make smart marketing investment decisions

- January 11, 2017
 Brian Pasch hosts Steve White, CEO of Clarivoy, to examine how they're helping dealers create greater transparency in their marketing investments to make smarter decisions.

The number one mistake most social managers make

- January 10, 2017
CBT News Anchor Joe Gumm sat down with Laura Madison, dealership social media expert to chat about her breakout session at the 2017 CBT Automotive Conference. Laura will host a DealerTalks...


CBT News
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