TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Alex Vetter
Digital Retail

Digital Retail Accuracy: The Easier Path to a Better Salesroom Experience

- January 31, 2017
Many leading retailers today collect more than half of their revenue online. They can credit their success in large part to presenting all costs with no surprises in their digital shopping carts....
Digital Retail

Transparency, Trust, Timeliness — Digital Retail 2.0

- January 31, 2017
Thanks to the internet, fewer consumers rely on a salesperson to make an informed vehicle purchase. Today, many consumers have a specific vehicle in mind and have already estimated the cost before...
ELEAD1ONE

Innovative Houston Dealer drives more traffic to his show room

- January 23, 2017
If you already love the way the 2017 Ford Super Duty looks, take a look at this makeover masterpiece. Houston-based company Tire and Wheel Master wrapped the truck in a...

Mark Tewart: Want potential car buyers to see your transparency and openness?

- January 23, 2017
Mark Tewart: Want potential car buyers to see your transparency and openness? 
Digital Marketing
Social Media

Grant Cardone: Why aren’t you taking advantage of Social Media?

- January 20, 2017
Grant Cardone: Social media is a golden opportunity.  So why aren’t you take advantage of it?  
CBT News Placeholder

Are Trump’s tweets good for the sales of American made cars?

- January 19, 2017
EPA locks in 2025 fuel efficiency rules - U.S. Environmental Protection Agency chief Gina McCarthy on Friday finalized a determination that the landmark fuel efficiency rules instituted by President Barack Obama...


CBT News
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