TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

hot leads

5 Ways to Connect with Hot Leads

- June 28, 2017
Originally published in the June edition of Car Biz Magazine. How effective have your “speed traps” been in stabilizing phone management at your dealership? Let me clarify, have you attempted to set...
digital changes

Are you ready for digital changes in auto? Consumers Are.

- June 28, 2017
Joe Gumm sits down with Sharon Kitzman, GM and Vice President of Dealertrack DMS, to discuss the ongoing digital changes in the auto industry as well as how you can...
customer nights

Are customer nights beneficial?

- June 27, 2017
To have a true customer buying experience, some dealerships believe if everyone was happy during the process, it was a win-win. Other dealerships think that if they received a positive...
video strategy

Turn Down-Time Into A Digital Savvy Sales Team (Part 2 – Video Strategy)

- June 26, 2017
It’s Wednesday afternoon. You walk onto the sale floor and the sales team is nowhere to be found. This is because you’ve given them a whiteboard calendar, some markers, and...
digital spend

Making the Most of Your Digital Spend – Interview with David Schoonover

- June 26, 2017
CBT's Jim Fitzpatrick sat down with David Schoonover, Head of Digital at Kia Motors of America, to discuss David's "digital checklist," monitoring your digital spend, and third-party lead providers.
email marketing

Best Practices for Great Email Marketing

- June 23, 2017
Sales can be an easy job to do, but it is very difficult to learn. It’s not physically demanding and there are no real barriers to entry. Unlike other careers,...
salespeople

5 things that top salespeople do on a daily basis

- June 23, 2017
For the past 15 years I've worked in and with sales teams and it seems every team is the same... A mix of 3 groups of people is always evident. Group 1 -...
online customers

How to Connect with Online Customers

- June 23, 2017
CBT's Jim Fitzpatrick sits down with Aaron Krane, CEO/Founder of Drive Motors, to talk about how his company helps dealers connect with online customers as well as his article for...
used car

What Consumers Look For in a New (or Used) Car

- June 22, 2017
What matters most to car buyers? Comprehensive safety features? Low maintenance costs? Reliability? The answer, it turns out, depends on one on major variable: Are they looking for a new car...
social media

Is your social media safe from hackers?

- June 22, 2017
Erik Nachbahr, President and CEO of Helion Automotive Technologies, joins Joe Gumm to talk about how hackers have moved from email phishing to clever social media tactics and what you...


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