TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

The partnership between Canopy Connect insurance verification technology & Cox Automotive aims to minimize potential fraud risks.
Sales & Marketing

Cox Automotive enhances digital experiences with Canopy Connect partnership – Paulo di Silva & Tolga Tezel

- June 13, 2024
Earlier this month, Cox Automotive and Canopy Connect announced a collaboration to enhance the online car buying experience for consumers and dealerships through insurance verification and servicing. Joining us to...
When dealerships talk about connected marketing, they mean ensuring that related channels like search engine marketing.
Sales & Marketing

Connected marketing: What is connected marketing and why does it matter for your dealership?

- June 13, 2024
Car dealerships receive sales and service leads through many channels. While your dealership’s experience may vary, many dealerships spend their monthly advertising dollars on radio, search engine marketing, search engine...
Jonah Berger emphasizes the significant impact of language on various aspects of life, including leadership, marketing, and decision-making.
Sales & Marketing

The power of language: Understanding its impact on communication, persuasion, and decision-making – Jonah Berger

- June 12, 2024
The words we choose have the potential to shape the world around us. If we select words that are not just meaningful but also impactful, could we be more likely...
automotiveMastermind has introduced Showroom to its technology suite to convert every customer interaction into an opportunity for dealers.
Sales & Marketing

automotiveMastermind unveils Showroom for enhanced dealer experiences

- June 12, 2024
automotiveMastermind, a leading data and technology provider in the automotive industry, has introduced Showroom to its Mastermind technology suite. Showroom is engineered to convert every customer interaction into a discovery...
The future of car buying is expected to lean heavily on digital retailing. Bickhart & Spiesak discussed the importance of meeting expectation
Sales & Marketing

Why dealerships must emulate Amazon’s seamless buying experience – Aaron Bickart, David Spisak

- June 11, 2024
Despite the recent embrace of digital platforms, many dealers find themselves falling short of anticipated results. On today's episode of Driving Solutions, we're looking at the factors contributing to this...
Sales & Marketing

The 10 best and worst used cars, trucks and SUVs you can buy in 2024

- June 11, 2024
Buying a used car instead of a new vehicle can be an intelligent financial decision. However, doing so comes with its own set of challenges. The used car market is...
As car buying and financing evolves, MacInnis tackles the pressing need for dealers to be transparent and accurate in the digital age.
Sales & Marketing

Pete MacInnis introduces ‘Deal Maker’ to bridge the gap between dealers and consumers

- June 10, 2024
In an industry ripe for innovation, auto finance veteran Pete MacInnis, CEO of eLEND Solutions, is leading the charge. As car buying and financing evolves, MacInnis tackles the pressing need...
In today's episode of Inside Automotive, John Fitzpatrick joins us to discuss the top things dealers should pay attention to this summer.
Sales & Marketing

Top tips for dealers to boost profits and capture market share – John Fitzpatrick | Force Marketing

- June 5, 2024
Every dealer is currently focusing on the start of the selling season, which typically runs from May to September or October. In today's episode of Inside Automotive, John Fitzpatrick, the...
Many dealerships struggle with follow-up, a fundamental aspect of the sales process. Today's CBT Now, Sean Gardner shares insight.
Sales & Marketing

How the power of persistent follow-up will unlock extra sales – Sean Gardner

- June 5, 2024
Closing a few extra sales each week can have a profound impact on your bottom line, fueling your success and driving your career forward. In today's episode of CBT Now,...
Sales & Marketing

Google Analytics 4 For Car Dealers

- June 3, 2024
Google Analytics 4 is the new standard for traffic analytics measurement on your dealership’s website. Google switched from the “old” Google Analytics Universal properties to “GA4” in July of 2023.   Let’s...


Latest Articles
Latest Articles 04/03/26

White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
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Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
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GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
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White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
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Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
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Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
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Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
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Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
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California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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