TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

On today's episode of Marketing Matters, Colin Carrasquillo sheds light on an overlooked aspect of dealership management—your website
Marketing Matters

Why regular website audits are essential for dealership success – Colin Carrasquillo

- October 2, 2024
In this episode of Marketing Matters, Colin Carrasquillo, Digital Marketing Director at Nielsen Automotive Group, sheds light on a critical yet often overlooked aspect of dealership management—your website. While many...
Understanding today’s shopper experience has never been more important, Kevin Frye shares insights from his group’s user experience study
Sales & Marketing

Kevin Frye highlights findings from the Jeff Wyler Automotive User Experience Study

- September 26, 2024
Understanding today’s shopper experience has never been more important. Kevin Frye, Marketing Director at Jeff Wyler Automotive Family, leads the way with insights from his group’s annual user experience study....
On this episode of Loyalty-Based Sales Strategies, Suzuki introduces a impactful way to enhance customer engagement—through GIFs and memes
Loyalty-Based Sales Strategies

How dealers can boost their engagement with GIFs and memes

- September 24, 2024
In today's fast-paced digital world, standing out in sales is more challenging than ever. On this episode of Loyalty-Based Sales Strategies, Jen Suzuki introduces a fun yet impactful way to...
In today's episode of CBT Now, we're exploring the workplace based on Simon T. Bailey State of Working America Report and 11th book.
Sales & Marketing

5 proven strategies to drive more traffic and close more deals – Simon T. Bailey

- September 23, 2024
In recent years, resilience has become essential for thriving in both personal and professional realms. In today's episode of CBT Now, we're diving deeper into its role in the workplace...
Generational differences are changing how dealers market vehicles. Experian has published new research on these generational buying habits
Sales & Marketing

Experian report highlights generational shifts in car buying habits – Kirsten Von Busch

- September 19, 2024
Generational differences are changing how dealers market and sell vehicles. Experian has published new research on these generational buying habits. Kirsten Von Busch, Experian's director of automotive product marketing, discusses...
Understanding the factors behind this decline and anticipating when the market might rebound is crucial for dealers.
Sales & Marketing

Decoding the decline in used car prices and what’s next for the market

- September 18, 2024
Once a booming segment during the pandemic, the used car market is experiencing a substantial price dip. Understanding the factors behind this decline and anticipating when the market might rebound...
In today's episode of CBT Now, Karl Brauer shares insights into the increasing market share of 10+ year-old vehicles.
Sales & Marketing

How consumers are navigating rising vehicle costs – Karl Brauer | iSeeCars.com

- September 17, 2024
In today's episode of CBT Now, Karl Brauer, Executive Analyst for iSeeCars.com, shares insights into the increasing market share of 10+ year-old vehicles. With rising costs for both new and...
Sales & Marketing

John Connelly of Acura Columbus reshapes the car-buying experience

- September 11, 2024
In today’s competitive automotive landscape, dealerships must adapt to evolving consumer preferences. Acura Columbus, under the leadership of John Connelly, has embraced digital solutions, including a virtual sales manager that...
As the auto industry shifts toward a future dominated by EVs, car dealers must adapt their sales strategies to meet this growing demand.
Sales & Marketing

Maximizing EV sales: A dealer’s guide to available resources

- September 11, 2024
As the automotive industry shifts toward an inevitable future dominated by electric vehicles (EVs), car dealers must adapt their sales strategies to meet this growing demand. We've collected a number...
Let's explore the growing market for retrofitting older vehicles, focusing on integrating advanced technologies and modifications. 
Sales & Marketing

Retrofit technologies: upgrading older vehicles with modern features

- September 10, 2024
By integrating modern technologies into classic cars, drivers can enjoy the best of both worlds—timeless design with contemporary functionality. Let's explore the growing market for retrofitting older vehicles, focusing on...


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Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
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Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
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Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
Latest Articles 09/04/26

Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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