TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

4 things dealers are keeping top of mind this year

- August 2, 2024
2024 offers a glimmer of hope for auto dealers navigating the tricky terrain of used car sales, despite lingering market uncertainties and a notable vehicle shortage. Vehicle price, depreciation and conversion...
Welcome to Marketing Matters with your host, Colin Carrasquillo, digital marketing director of the Nielsen Automotive Group.
Marketing Matters

Marketing Matters: How dealers can ensure consistency in their digital presence

- August 1, 2024
Welcome to Marketing Matters with your host, Colin Carrasquillo, digital marketing director of the Nielsen Automotive Group. In today's episode, we delve into the crucial role of maintaining consistent digital...
The automotive industry is more competitive than ever. Dealerships must adopt a digital marketing strategy to attract/retain repeat buyers.
Sales & Marketing

Cutting-edge automotive marketing strategies to boost dealership profitability

- July 29, 2024
There’s just no denying the fact that the automotive industry is more competitive today than ever before.  To succeed, dealerships must adopt a digital marketing strategy that embraces the ever-evolving digital...
In the dynamic world of automotive sales, incentives, and rebates are making a significant comeback. Aaron Bickert joins us to elaborate.
Sales & Marketing

Navigating incentives and consumer spending – Aaron Bickart | OfferLogix

- July 24, 2024
In the dynamic world of automotive sales, incentives, and rebates are making a significant comeback. But what does this mean for consumer spending and dealership strategies? On today's episode of...
Suzuki explains the importance of value-based selling, offering actionable insights to help dealerships build long-term customer loyalty
Loyalty-Based Sales Strategies

Value centric selling for service and sales teams: Communicating client benefits for lasting impact

- July 23, 2024
Join us on the latest edition of Loyalty-Based Sales Strategies, as Jen Suzuki shares game-changing sales strategies designed to empower both sales and service teams. In this exclusive CBT News...
The Certified Pre-Owned (CPO) sector is feeling the squeeze as the market faces a significant shortfall in off-lease vehicles.
Sales & Marketing

How to Manage the Off-Lease Vehicle Shortfall

- July 18, 2024
The Certified Pre-Owned (CPO) sector is feeling the squeeze as the market faces a significant shortfall in off-lease vehicles. This shortage requires that dealerships get creative with their inventory acquisition...
Joining us on the latest episode of CBT Now to address SEO and what you need to know is Automotive SEO Expert Greg Gifford. 
Sales & Marketing

Understanding SEO: Essential tips for dealerships from automotive SEO expert Greg Gifford

- July 10, 2024
As dealerships compete for visibility, understanding SEO can make all the difference. And you may be thinking, I’ve got a vendor for that! Well, how do you know if your...
Sean Gardner unpacks strategies for effectively bridging the gap and empowering customers to maximize their car-buying budgets.
Sales & Marketing

Sean Gardner shares secrets to helping customers stretch their budgets

- July 9, 2024
Welcome to another insightful edition of CBT Now. Today, we're diving into a critical topic with Sean Gardner, a seasoned sales trainer at the Joe Verde Group. Sean's here to...
Whether in the market for a new car or managing a dealership, understanding the ins and outs of smart shopping can make all the difference. Here, we'll take a look at some strategies that support buyers in making informed decisions, as well as how dealers can implement seamless processes to enhance the shopping experience. 
Sales & Marketing

Smart shopping: A guide for buyers and dealers alike

- July 2, 2024
Whether in the market for a new car or managing a dealership, understanding the ins and outs of smart shopping can make all the difference. Here, we'll take a look...
In automotive retail, every missed call can mean a lost sale, so mastering call management isn't just necessary—it's a competitive advantage
Sales & Marketing

Ben Chodor explores revolutionary strategies for dealership excellence via advanced call management

- June 27, 2024
In the fast-paced world of automotive retail, where every missed call can mean a lost sale, mastering call management isn't just a necessity—it's a competitive advantage. On today's episode of...


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Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
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Bill would force federal audit of automakers' ties to China
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Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
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U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
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Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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