TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Suzuki explains the importance of value-based selling, offering actionable insights to help dealerships build long-term customer loyalty
Loyalty-Based Sales Strategies

Value centric selling for service and sales teams: Communicating client benefits for lasting impact

- July 23, 2024
Join us on the latest edition of Loyalty-Based Sales Strategies, as Jen Suzuki shares game-changing sales strategies designed to empower both sales and service teams. In this exclusive CBT News...
The Certified Pre-Owned (CPO) sector is feeling the squeeze as the market faces a significant shortfall in off-lease vehicles.
Sales & Marketing

How to Manage the Off-Lease Vehicle Shortfall

- July 18, 2024
The Certified Pre-Owned (CPO) sector is feeling the squeeze as the market faces a significant shortfall in off-lease vehicles. This shortage requires that dealerships get creative with their inventory acquisition...
Joining us on the latest episode of CBT Now to address SEO and what you need to know is Automotive SEO Expert Greg Gifford. 
Sales & Marketing

Understanding SEO: Essential tips for dealerships from automotive SEO expert Greg Gifford

- July 10, 2024
As dealerships compete for visibility, understanding SEO can make all the difference. And you may be thinking, I’ve got a vendor for that! Well, how do you know if your...
Sean Gardner unpacks strategies for effectively bridging the gap and empowering customers to maximize their car-buying budgets.
Sales & Marketing

Sean Gardner shares secrets to helping customers stretch their budgets

- July 9, 2024
Welcome to another insightful edition of CBT Now. Today, we're diving into a critical topic with Sean Gardner, a seasoned sales trainer at the Joe Verde Group. Sean's here to...
Whether in the market for a new car or managing a dealership, understanding the ins and outs of smart shopping can make all the difference. Here, we'll take a look at some strategies that support buyers in making informed decisions, as well as how dealers can implement seamless processes to enhance the shopping experience. 
Sales & Marketing

Smart shopping: A guide for buyers and dealers alike

- July 2, 2024
Whether in the market for a new car or managing a dealership, understanding the ins and outs of smart shopping can make all the difference. Here, we'll take a look...
In automotive retail, every missed call can mean a lost sale, so mastering call management isn't just necessary—it's a competitive advantage
Sales & Marketing

Ben Chodor explores revolutionary strategies for dealership excellence via advanced call management

- June 27, 2024
In the fast-paced world of automotive retail, where every missed call can mean a lost sale, mastering call management isn't just a necessity—it's a competitive advantage. On today's episode of...
Baer notes that personal connections are vital in persuasion because they directly link the message and the recipient's interests.
Sales & Marketing

The secret to persuasion: making it personal – Jay Baer

- June 21, 2024
Personal connections are incredibly powerful, whether you're making a sales pitch or engaging in casual conversation. In the latest episode of CBT Now, we're excited to explore this topic with...
Today's edition of Loyalty-Based Sales Strategies, Jen Suzuki shares invaluable insights on how incorporating video can change dealers' sales
Loyalty-Based Sales Strategies

Visual video impact is poppin’ – Harness the power of video in follow-up strategies that engage your clients

- June 20, 2024
In today's fast-paced automotive market, dealerships constantly seek innovative ways to engage customers and streamline their operations. On today's edition of Loyalty-Based Sales Strategies, Jen Suzuki shares invaluable insights on...
Mark Watson, VP of Finance and Insurance Operations at Van Horn Automotive Group, reveals how he has harnessed the power of digital solutions
Sales & Marketing

How Van Horn Automotive Group is leading dealerships’ digital transformation

- June 18, 2024
Staying ahead means embracing innovation and digital transformation in a rapidly evolving automotive retail landscape. On the latest edition of Dealer Forward, Josh Bickerton, Director of Product Consulting at Dealertrack,...
Matt Easton joins us on today to remind us that sometimes getting the sale can be as simple as raising your hand.
Sales & Marketing

Raise your hand for sales success: Matt Easton shares key tips for standing out in a competitive market

- June 13, 2024
In today's ultra-competitive business environment, where we fight to have the best marketing, the coolest social media, and the lowest prices, it's easy to feel overwhelmed by your competition. Coach...


Latest Articles
Latest Articles 04/03/26

White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
Latest Articles 04/03/26

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
Latest Articles 04/03/26

GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
Latest Articles 04/03/26

White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
Latest Articles 04/03/26

Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
Latest Articles 04/03/26

Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
Latest Articles 04/03/26

Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
Latest Articles 04/03/26

Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
Latest Articles 04/03/26

California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.