The Chick-fil-A of Car Dealers
It’s no secret that the dealership model is under attack in America. From subscription alternatives that could bypass traditional dealers to startups like Carvana claiming they provide a better way...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
EchoPark Enhances Customer Experience with New Technology – Jeff Dyke, Sonic Automotive
[Originally aired September 14, 2018]
In today's segment, CBT Automotive's Jim Fitzpatrick talks with Jeff Dyke, executive vice president of operations for Sonic Automotive to discuss the future of their used...
Running an Efficient Dealership in the Digital Age – James Boening, GM of Audi South Atlanta
[Originally aired August 9, 2018]
Jim Fitzpatrick sits down with James Boening, the General Manager of Audi South Atlanta, to discuss turnover, the internet, and digital marketing.
James began in the industry...
Does The Perfect Car Fairy Exists For the Cash Customer?
Why are VSC sales much lower on cash transactions? Does the perfect car fairy bless the cars of the customers who choose to pay cash? It’s amazing how many F&I...
The Power of “Starting with Why,”: Four Ways to Strengthen Customer Trust and Loyalty
Have you ever stopped to think about why customers choose to purchase a car with you? Do you know why your selling practices resonated more with them than another dealership...
The 5 Best KPI’s to Boost Marketing ROI
One of the questions auto retail marketers often ask is, "How do I know if my marketing campaigns are delivering ROI?"
Unfortunately, the question doesn’t have a simple answer. Certainly you...
The Best Digital Marketing Practices for 2019 – Brian Pasch, PCG Companies
Both dealers and vendors are beginning to realize that online platforms like google analytics play an important role in a dealership’s digital marketing strategy, and our guest today knows better...
Marketing For Your Dealerships End Of The Year Sales
Every year, as soon as the third quarter comes to an end, the floodgates seem to open with the customers being in generous moods. It seems almost like without any...
Progressive Branding Strategies For Your Dealership – Paul J. Daly, Congruent Story
Today we speak with Paul J. Daly, founder, and CEO of both Image Auto and Congruent out of Syracuse, New York.
VIDEO TRANSCRIPT:
From our studios in Atlanta, this is Car Biz Today...
What are Today’s Car Buyers Looking for in Their New Vehicles?
The days of customers only having a preference for color, make, and model are long gone.Today, car buyers can customize vehicles in a variety of ways, especially when it comes...
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