TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Force Marketing
Sales & Marketing

John Fitzpatrick of Force Marketing Discusses Digital Marketing for Dealers

- March 5, 2019
At NADA 2019 We spoke with John Fitzpatrick, President and CEO of Force Marketing to discuss what the Force team has planned for 2019.   To see more interviews from the Force...
Facebook
Sales & Marketing

Facebook Enhances Their Already Powerful Targeting System to Help Auto Dealers Reach More Customers

- March 1, 2019
What comes to mind when you hear of Facebook? Do you define it as just a social network? A platform for telling others about your dealership, or a robust tool...
BDC
Sales & Marketing

How to Build a Successful Service BDC Model and Increase Sales – Sarah Vantine, Scott Clark Auto Group

- February 28, 2019
With almost all car shopping done in the virtual space, dealers are seeing an increased value in their BDC. With this success, it looks like more and more dealerships are...
Joseph Michelli
Sales & Marketing

Increase Consumer Loyalty at Your Dealership with These 4 Customer Experience Strategies – Joseph Michelli, NYT Best-Selling Author

- February 27, 2019
On today’s show, we welcome back Joseph Michelli, customer service expert and New York Times best-selling author, to discuss how your dealership can develop a worthwhile customer service strategy. VIDEO TRANSCRIPT: Joseph Michelli:...
Jody DeVere
Sales & Marketing

How to Revitalize Your Dealership’s Culture to Attract More Female Customers – Jody DeVere, askpatty.com

- February 26, 2019
In today’s market, women account for 65 percent of all new car, and 53 percent of all used car purchases. Which means, no matter how you look at it, women...
Brian Finnegan
Sales & Marketing

How Your Sales Department Can Dramatically Increase Closing Percentages – Brian Finnegan, Advanced Dealer Concepts

- February 25, 2019
Dealers spend a lot of money on getting customers to call, click on, or come into the dealership, but once they get to the showroom floor, the salesperson falls flat....
digital retailing
Sales & Marketing

Digital Retailing: Five Advantages of Using It at Your Dealership

- February 22, 2019
Think about the last time you needed to purchase an item online. What comes to mind? Is it the ease of finding what you need? Did you feel that you...
incentives
Sales & Marketing

Attracting Customers with Better Incentives

- February 19, 2019
Negotiating and haggling when shopping for a car can oftentimes be awkward and frustrating, but it is made even more difficult if dealerships are not honest and transparent about pricing....
CRM
Sales & Marketing

Incorporating Your CRM with Your Phone Process to Capitalize on Leads – Mike Haeg

- February 18, 2019
Every dealer knows it costs hundreds of dollars just to make the phone ring, but integrating a CRM to your sales calls can help your dealerships capitalize on those selling...
one-line ROs
Sales & Marketing

One-Line ROs

- February 12, 2019
A few Fridays ago at the dealership I was visiting, we had a meeting and discussed some important metrics surrounding increasing sales. The topic of One-line ROs over 30,000 miles...


Latest Articles
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Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
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Legal battles reshape car sales
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CBT News
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